Is Craftsman profitable to sell on Amazon United States?

Flapen scores Craftsman 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $4.2M a year across 52 tracked products. Search demand grew +12.3% in the last 90 days.

How competitive is the Craftsman niche on Amazon United States?

5 brands and 179 sellers compete in Craftsman on Amazon United States. The top 5 Craftsman products take 30% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Craftsman?

Craftsman buyers on Amazon United States complain most about Durability, Quality-Overall, and Charging. Returns run at 1.7% of orders.

When does demand for Craftsman peak?

Search demand for Craftsman on Amazon United States peaks in Nov–Dec, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Craftsman niche?

Craftsman sells for $112.10 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $9.37 to $312.76. The average product has 2,430 reviews, the count a new listing must catch up to.

Craftsman

Maybe

Shoppers spend $4.2M a year here. But the top 5 brands take 100% of clicks, so Craftsman is a Maybe.

Filters High Price

Flapen Score: 52
52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size: $4.2M/yr3.9M searches / yr
90-day growth: +12.3%search demand this quarter
Competition: 30%top-5 click share · 5 brands · 179 sellers

Flapen Score

Craftsman against its category

The dotted line is the Tools & Home Improvement average. Past it, Craftsman is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Craftsman market on Amazon at a glance

Shoppers on Amazon United States searched for Craftsman 3.9M times last year and spent an estimated $4.2M. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.

Searches, last 12 months: 3.9M
Growth, 90 days vs prior 90: +12.3%
Conversion, latest week: 1.0%
Market size, estimated: $4.2Ma year
Peak month: December2.2× the quietest month
Top search term: craftsman1.1M searches a year

02 · Price

A sale here is worth $112.10.

Listings sell for $112.10 on average, from $9.37 to $312.76. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $112.10 that is $56K to $84K a year per listing.

Average price: $112.10above the $15 to $100 sweet spot
Price range: $9.37–$312.76
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 40K–50K
Units per listing a year: 500–750
Revenue per listing a year: $56K–$84K
Returns: 1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #80 within Sockets & Socket Sets. It carries 2,430 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings: 56%
Prime listings: 98%
Out of stock, average day: 1.4%
Average rank: #80in Sockets & Socket Sets
Average rating: 4.68 starsAmazon United States average 4.42 stars
Average reviews: 2,430per listing
Listings tracked: 52