craftsman
Worth a lookShows a $4.2M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$4.2M$4.2M/yr · 3.9M searches
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Good$112.10avg listing price — sweet spot $15–$100
Review moat
Okay2,430.44avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Price range
Okay$9.37–$312.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, craftsman is a $4.2M/yr Amazon United States market (3.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
craftsman market data
- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- $4.5M–$5.6M
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 56%
- Out of stock
- 1.4%
- Avg brand age
- 41 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
5 rising
Sellers
179
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
30%
Top 20: 70%
Open market
0%
- CRAFTSMAN83%
- DEWALT14%
- WORKPRO2%
- Cheerlark1%
- Amazon Basics0%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — +12.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top craftsman search terms
- craftsman1.1M/yr
- craftsman tool set802K/yr
- craftsman tools599K/yr
- craftsman 20v tools172K/yr
- craftsman v20144K/yr
- craftsman socket set200K/yr
- dewalt socket set166K/yr
- craftsman 20v94K/yr
- craftsman power tools111K/yr
- craftman79K/yr
Top craftsman products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Craftsman 262-Piece Mechanic Tool Set with 3-Drawer VERSASTACK Box SAE and Metric Socket Set Car and Motorcycle Tool Kit with Combination Wrenches and Spark Plug Sockets 90-Tooth (CMMT45309)
CRAFTSMAN$143.284.8★1,247 rev
CRAFTSMAN 230 Pcs Mechanics Tool Set Socket Wrench Set Car Tool Kit with VERSASTACK Toolbox SAE and Metric 1/4 in 3/8 in and 1/2 Drive Short and Long Arm Hex Keys (CMMT45306)
CRAFTSMAN$130.954.7★3,024 rev
CRAFTSMAN Mechanics Tool Set 256-Piece Hand Tool and Socket Set with 72-tooth Low Profile Ratchet and 2-Drawer Tool Box (CMMT45256)
CRAFTSMAN$105.834.7★483 rev
CRAFTSMAN 189 Piece Mechanics Tool Set 1/4 3/8 and 1/2 Inch Drive Socket Wrench Set with Thinner Ratchet Steel 6 and 12-Point Sockets Wrenches Hex Keys and Specialty Bits 90-Tooth (CMMT12134)
CRAFTSMAN$158.944.7★479 rev
Craftsman 450-Piece Mechanics Tool Set
CRAFTSMAN$289.354.6★2,307 rev
Newest
by launch date
CRAFTSMAN Ratchet Wrenches Set 20 Pc 90 Tooth SAE/Metric Ratcheting Wrench Set with Case 4 Degree Arc Swing (CMMT87220)
CRAFTSMAN$72.53559 rev
CRAFTSMAN Mechanics Tool Set 256-Piece Hand Tool and Socket Set with 72-tooth Low Profile Ratchet and 2-Drawer Tool Box (CMMT45256)
CRAFTSMAN$105.83483 rev
CRAFTSMAN Mechanics Tool Set 105 Pcs Standard (SAE) and Metric with Case 1/4 and 3/8 Inch Drive Car Tool Kit( CMMT12123)
CRAFTSMAN$66.66268 rev
CRAFTSMAN 57 Piece Mechanics Tool Set Home Tool Set Sockets Ratchet Screwdrivers Hammer Pliers Hex Keys Specialty Bits Hand Tools (CMMT99447)
CRAFTSMAN$55.98817 rev
CRAFTSMAN 102-Piece Tool Kit for Home and Car Durable Hand Tools Set with SAE and Metric Socket Set Screwdrivers Wrench Hammer Pliers Knife Hex Keys Specialty Bits Tape Measure (CMMT99449)
CRAFTSMAN$118.48559 rev
Trending
90-day click momentum
CRAFTSMAN 140 Pc Impact Driver Bit Set Steel Black Oxide Coated Impact Drill Bit Set Precision Machined Tips (CMAF140SET)
CRAFTSMAN$40.644.8★
CRAFTSMAN V20 Cordless Impact Wrench 1/2 inch Bare Tool Only (CMCF921B)
CRAFTSMAN$108.164.7★
Craftsman 450-Piece Mechanics Tool Set
CRAFTSMAN$289.354.6★
CRAFTSMAN Screwdriver Set Bi-Material 8 Piece Set (CMHT65075N)
CRAFTSMAN$18.504.8★
CRAFTSMAN V20 Power Tool Combo Kit 7-Tool Cordless Power Tool Set with 2 Batteries and Charger (CMCK700D2)
CRAFTSMAN$299.114.6★
What buyers say about craftsman
What buyers praise and complain about, mined from review topics.What buyers love
“High quality tool as well”
“Great Value”
“Easy to use and works great”
“As advertised”
“Came in a durable case”
“Very powerful”
“a good battery”
“Great fit to the collection”
“super portable”
“Great assortment of sockets”
What buyers complain about
“Questionable durability”
“Low quality”
“Don't hold charge”
“Battery life not that good”
“Even at a discounted price”
“NO BATTERY INCLUDED”
“Doesn't work”
“Drive is on the small side”
“What's wrong with this picture”
“little hard to pull out of box at times”
Top return reasons
Common questions
- Is craftsman profitable to sell on Amazon United States?
- The niche generates $4.2M/yr across 52 tracked products. 90-day search growth is +12.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the craftsman niche?
- 5 brands and 179 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in craftsman?
- Top complaints mined from reviews: Durability, Quality-Overall, Charging. The return rate is 1.7%.
- When does demand for craftsman peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the craftsman niche?
- Listings span $9.37–$312.76; the average listing price is $112.10 (sweet spot $15–$100). The average incumbent carries 2,430 reviews — the moat a new listing must climb.