Is Craft Light profitable to sell on Amazon United States?

Flapen scores Craft Light 47 out of 100 on Amazon United States, a Fail. Shoppers spend $712K a year across 41 tracked products. Search demand grew -9.4% in the last 90 days.

How competitive is the Craft Light niche on Amazon United States?

11 brands and 51 sellers compete in Craft Light on Amazon United States. The top 5 Craft Light products take 44% of clicks, and the top 5 brands take 94%.

What do buyers complain about in Craft Light?

Craft Light buyers on Amazon United States complain most about Durability, Brightness/Shine/Glow, and Charging. Returns run at 2.8% of orders.

When does demand for Craft Light peak?

Search demand for Craft Light on Amazon United States peaks in Jan–Nov–Dec, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Craft Light niche?

Craft Light sells for $62.79 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $17.92 to $206.58. The average product has 2,149 reviews, the count a new listing must catch up to.

Craft Light

Fail

The top 5 brands take 94% of clicks, so Craft Light is a Fail.

Filters High Price

Flapen Score: 47
47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size: $712K/yr428K searches / yr
90-day growth: -9.4%search demand this quarter
Competition: 44%top-5 click share · 11 brands · 51 sellers

Flapen Score

Craft Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Craft Light is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Craft Light market on Amazon at a glance

Shoppers on Amazon United States searched for Craft Light 428K times last year and spent an estimated $712K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 428K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $712K a year.

Searches, last 12 months: 428K
Growth, 90 days vs prior 90: -9.4%
Conversion, latest week: 2.6%
Market size, estimated: $712Ka year
Peak month: November1.9× the quietest month
Top search term: ott light91K searches a year

02 · Price

A sale here is worth $62.79.

Listings sell for $62.79 on average, from $17.92 to $206.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $62.79 that is $6K to $16K a year per listing.

Average price: $62.79inside the $15 to $100 sweet spot
Price range: $17.92–$206.58
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 10K–13K
Units per listing a year: 100–250
Revenue per listing a year: $6K–$16K
Returns: 2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #390 within Lamps & Shades. It carries 2,149 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 100%
Out of stock, average day: 8.6%
Average rank: #390in Lamps & Shades
Average rating: 4.51 starsAmazon United States average 4.42 stars
Average reviews: 2,149per listing
Listings tracked: 41