Is Cowboy Knife profitable to sell on Amazon United States?

Flapen scores Cowboy Knife 42 out of 100 on Amazon United States, a Fail. Shoppers spend $30K a year across 21 tracked products. Amazon counts 0 of the 1 products launched in the last year as successful launches. Search demand grew -12.3% in the last 90 days.

How competitive is the Cowboy Knife niche on Amazon United States?

19 brands and 26 sellers compete in Cowboy Knife on Amazon United States. The top 5 Cowboy Knife products take 66% of clicks, and the top 5 brands take 67%.

What do buyers complain about in Cowboy Knife?

Cowboy Knife buyers on Amazon United States complain most about Strap/String Quality, Size-Overall, and Durability. Returns run at 0.9% of orders.

When does demand for Cowboy Knife peak?

Search demand for Cowboy Knife on Amazon United States peaks in Dec, and the busiest month runs 2.3× the quietest.

What does it cost to enter the Cowboy Knife niche?

Cowboy Knife sells for $26.79 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.92 to $41.28. The average product has 5,233 reviews, the count a new listing must catch up to.

Cowboy Knife

Fail

Buyers convert on only 0.3% of searches, so Cowboy Knife is a Fail.

Flapen Score: 42
42 / 100Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size: $30K/yr362K searches / yr
90-day growth: -12.3%search demand this quarter
Competition: 66%top-5 click share · 19 brands · 26 sellers

Flapen Score

Cowboy Knife against its category

The dotted line is the Tools & Home Improvement average. Past it, Cowboy Knife is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Cowboy Knife market on Amazon at a glance

Shoppers on Amazon United States searched for Cowboy Knife 362K times last year and spent an estimated $30K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months: 362K
Growth, 90 days vs prior 90: -12.3%
Conversion, latest week: 0.3%
Market size, estimated: $30Ka year
Peak month: December2.3× the quietest month
Top search term: cowboy knife89K searches a year

02 · Price

A sale here is worth $26.79.

Listings sell for $26.79 on average, from $9.92 to $41.28. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $26.79 that is $0 to $3K a year per listing.

Average price: $26.79inside the $15 to $100 sweet spot
Price range: $9.92–$41.28
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #7,724 within Knives, Parts & Accessories. It carries 5,233 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 90%
Out of stock, average day: 5.5%
Average rank: #7,724in Knives, Parts & Accessories
Average rating: 4.34 starsAmazon United States average 4.42 stars
Average reviews: 5,233per listing
Listings tracked: 21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 53 months

Products