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Cover Plate

Fail

Shoppers spend only $41K a year here, so Cover Plate is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$41K/yr175K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
18%top-5 click share · 70 brands · 121 sellers

Flapen Score

Cover Plate against its category

The dotted line is the Tools & Home Improvement average. Past it, Cover Plate is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cover Plate market on Amazon at a glance

Shoppers on Amazon United States searched for Cover Plate 175K times last year and spent an estimated $41K. The top 5 brands take 34% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
1.7%
Market size, estimated
$41Ka year
Peak month
September1.9× the quietest month
Top search term
metal outlet covers37K searches a year

02 · Price

A sale here is worth $13.86.

Listings sell for $13.86 on average, from $3.63 to $33.55. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.86 that is $0 to $1K a year per listing.

Average price
$13.86under the $15 to $100 sweet spot
Price range
$3.63–$33.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #478 within Wall Plates & Accessories. It carries 984 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
98%
Out of stock, average day
0.6%
Average rank
#478in Wall Plates & Accessories
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
984per listing
Listings tracked
125

04 · Newcomers

Amazon counts 2 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Cover Plate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

$0$823$2K$2K$3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

70 flat

Sellers

121

Top-5 brand share

34%

Top 20: 73%

Top-5 click share

18%

Top 20: 52%

Open market

62%

  • Henne Bery8%
  • AMERELLE8%
  • ENERLITES8%
  • treewell6%
  • MaxForJoys4%
  • DoubleFill4%

Demand

Cover Plate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

Search terms

Top Cover Plate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal outlet covers37K/yr
  • rustic outlet covers21K/yr
  • fun outlet covers12K/yr
  • antique outlet covers15K/yr
  • whimsical outlet covers10K/yr
  • outlet covers cute11K/yr
  • unique outlet covers10K/yr
  • boho outlet covers9K/yr
  • funky outlet covers9K/yr
  • cool outlet covers9K/yr

Reviews and returns

What reviews say buyers love and hate about Cover Plate

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Strange Fit”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cover Plate questions

Answered from the same tracked data.