Countertop Water Filter
FailBuyers convert on only 0.6% of searches, so Countertop Water Filter is a Fail.
- Flapen Score
- 44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 4844
- Market size
- $225K/yr239K searches / yr
- 90-day growth
- +12.1%search demand this quarter
- Competition
- 46%top-5 click share · 21 brands · 75 sellers
Flapen Score
Countertop Water Filter against its category
The dotted line is the Tools & Home Improvement average. Past it, Countertop Water Filter is stronger. Inside it, weaker.
Market
The Countertop Water Filter market on Amazon at a glance
Shoppers on Amazon United States searched for Countertop Water Filter 239K times last year and spent an estimated $225K. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $225K a year.
- Searches, last 12 months
- 239K
- Growth, 90 days vs prior 90
- +12.1%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $225Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- countertop water filter system76K searches a year
02 · Price
A sale here is worth $165.36.
Listings sell for $165.36 on average, from $28.99 to $422.62. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $165.36 that is $0 to $17K a year per listing.
- Average price
- $165.36above the $15 to $100 sweet spot
- Price range
- $28.99–$422.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$17K
- Returns
- 4.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #60 within Water Filtration & Softeners. It carries 2,431 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 8.4%
- Average rank
- #60in Water Filtration & Softeners
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 2,431per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 13 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Countertop Water Filter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DREO Reverse Osmosis Water Filter Countertop RO Filtration System 3:1 Pure to Drain TDS & Filter Life & Autofill Pitcher Installation-Free Self-Cleaning Water Purifier RO Water Filter
- Price
- $155.59
- Rating
- 4.4/5
- Reviews
- 495
- Age
- 6mo ago
Purewell 3-Stage 0.01m Ultra-Filtration Gravity Water Filter System NSF/ANSI 42&372 Certification 304 Stainless Steel Countertop System with 2 Filters and Stand Reduce 99% Chlorine 2.25G PW-OB
- Price
- $108.94
- Rating
- 4.4/5
- Reviews
- 1,967
- Age
- 4y ago
Aigerri UV Countertop Reverse Osmosis Water Filter NSF/ANSI 372 Certified 5-Stage RO Filtration System 5: 1 Pure to Drain No Installation Portable Countertop Filtration
- Price
- $251.84
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 3mo ago
Bluevua RO100ROPOT Countertop Reverse Osmosis Water Filter System Portable RO Filtration with Remineralization No Installation WQA Certified - ROPOT 5-Stage RO
- Price
- $327.72
- Rating
- 4.6/5
- Reviews
- 3,663
- Age
- 4y ago
Waterdrop CTF-01 Water Filter for Sink Faucet 5-Stage Stainless Steel
- Price
- $61.51
- Rating
- 4.5/5
- Reviews
- 4,318
- Age
- 6y ago
Trending
90-day click momentum
Waterdrop C2SL Reverse Osmosis Water Filter Countertop Mineral RO System
- Price
- $153.98
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 3mo ago
Aigerri UV Countertop Reverse Osmosis Water Filter NSF/ANSI 372 Certified 5-Stage RO Filtration System 5: 1 Pure to Drain No Installation Portable Countertop Filtration
- Price
- $251.84
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 3mo ago
GLACIER FRESH C03 Coolon Countertop Cold Water Purifier Zero Wastewater
- Price
- $190.05
- Rating
- 4.6/5
- Reviews
- 478
- Age
- 6mo ago
Waterdrop M6H Instant Hot Reverse Osmosis System Countertop Up to 203F
- Price
- $330.42
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 8mo ago
DREO Reverse Osmosis Water Filter Countertop RO Filtration System 3:1 Pure to Drain TDS & Filter Life & Autofill Pitcher Installation-Free Self-Cleaning Water Purifier RO Water Filter
- Price
- $155.59
- Rating
- 4.4/5
- Reviews
- 495
- Age
- 6mo ago
Newest
by launch dateWaterdrop C2SL Reverse Osmosis Water Filter Countertop Mineral RO System
- Price
- $153.98
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 3mo ago
Aigerri UV Countertop Reverse Osmosis Water Filter NSF/ANSI 372 Certified 5-Stage RO Filtration System 5: 1 Pure to Drain No Installation Portable Countertop Filtration
- Price
- $251.84
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 3mo ago
GLACIER FRESH C03 Coolon Countertop Cold Water Purifier Zero Wastewater
- Price
- $190.05
- Rating
- 4.6/5
- Reviews
- 478
- Age
- 6mo ago
DREO Reverse Osmosis Water Filter Countertop RO Filtration System 3:1 Pure to Drain TDS & Filter Life & Autofill Pitcher Installation-Free Self-Cleaning Water Purifier RO Water Filter
- Price
- $155.59
- Rating
- 4.4/5
- Reviews
- 495
- Age
- 6mo ago
Waterdrop M6H Instant Hot Reverse Osmosis System Countertop Up to 203F
- Price
- $330.42
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
75
Top-5 brand share
69%
Top 20: 99%
Top-5 click share
46%
Top 20: 84%
Open market
25%
- Waterdrop21%
- DREO16%
- Purewell13%
- Bluevua12%
- Aigerri8%
- SimPure6%
Demand
Countertop Water Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Countertop Water Filter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- countertop water filter system76K/yr
- water filtration system countertop20K/yr
- countertop water purifier24K/yr
- water filter machine25K/yr
- countertop water filtration system15K/yr
- electric water filter19K/yr
- counter top water purifiers13K/yr
- countertop water filters16K/yr
- water filter system counter top8K/yr
- countertop water filtration8K/yr
Reviews and returns
What reviews say buyers love and hate about Countertop Water Filter
We read the reviews and the return reasons for every product selling here.
“No filters”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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FAQ
Common Countertop Water Filter questions
Answered from the same tracked data.