Countertop
FailBuyers convert on only 0.1% of searches, so Countertop is a Fail.
- Flapen Score
- 48 / 100Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median48
- Market size
- $101K/yr722K searches / yr
- 90-day growth
- -15.1%search demand this quarter
- Competition
- 22%top-5 click share · 43 brands · 98 sellers
Flapen Score
Countertop against its category
The dotted line is the Tools & Home Improvement average. Past it, Countertop is stronger. Inside it, weaker.
Market
The Countertop market on Amazon at a glance
Shoppers on Amazon United States searched for Countertop 722K times last year and spent an estimated $101K. The top 5 brands take 42% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
0.1% of searches ended in a purchase last week.
Shoppers searched for this 722K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.
- Searches, last 12 months
- 722K
- Growth, 90 days vs prior 90
- -15.1%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $101Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- countertop266K searches a year
02 · Price
A sale here is worth $126.80.
Listings sell for $126.80 on average, from $6.02 to $429.22. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $126.80 that is $0 to $13K a year per listing.
- Average price
- $126.80above the $15 to $100 sweet spot
- Price range
- $6.02–$429.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$13K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #331 within Wallpaper & Wallpapering Supplies. It carries 1,936 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 65%
- Out of stock, average day
- 9.4%
- Average rank
- #331in Wallpaper & Wallpapering Supplies
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 1,936per listing
- Listings tracked
- 74
04 · Newcomers
Amazon counts 5 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Countertop products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Marble Contact Paper White Peel and Stick Wallpaper for Kitchen Countertop
- Price
- $18.23
- Rating
- 4.1/5
- Reviews
- 53,523
- Age
- 7y ago
Rust-Oleum 384964 Home Marble Countertop Coating Kit 72 fl oz White
- Price
- $59.49
- Rating
- 4.0/5
- Reviews
- 515
- Age
- 2y ago
5FT Butcher Block Countertop Birch Solid Wood - 60 x 25 Table Top Butcher Block Cutting Board for Kitchen Island Living Dining Table Office Desk Workbench laundry Countertop Unfinished 1.5 Th
- Price
- $154.59
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 8mo ago
CONSDAN Butcher Block Counter Top Walnut Solid Hardwood Countertop Wood Slabs for Kitchen Reversible Both Side Polished Prefinished with Food-safe Oil 1.5 Thickness 12L x 25W
- Price
- $66.80
- Rating
- 4.5/5
- Reviews
- 229
- Age
- 4y ago
Howizz 60 x 25 in. Solid Wood Table Top Mocha Stained Acacia Desktop for Standing Desk/Office Tabletop/Countertop 0.7in. Thick
- Price
- $134.28
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 1y ago
Trending
90-day click momentum
COREMINDED Solid Wood Desk Table Top Pre-Finished 1.2 Thick Tabletop - Universal Fit for Standing Desks Countertops & Workstations (48 x 24 Acacia)
- Price
- $134.51
- Rating
- 4.4/5
- Reviews
- 61
- Age
- 9mo ago
SANODESK Universal Tabletop 48x24x1 Thickness One-Piece Table Top Rectangular Particle Board for Standing Desk and Home Office Countertop DIY Marble Grey Desk Top
- Price
- $78.73
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 1y ago
5FT Butcher Block Countertop Birch Solid Wood - 60 x 25 Table Top Butcher Block Cutting Board for Kitchen Island Living Dining Table Office Desk Workbench laundry Countertop Unfinished 1.5 Th
- Price
- $154.59
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 8mo ago
Howizz Walnut Butcher Block Countertop 60 x 25 x 1.5 Inches - Solid Wood Table Top for Desk Top Dining Table Workbench Top
- Price
- $289.17
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 2y ago
COREMINDED Solid Wood Desk Table Top Pre-Finished 1.2 Thick Tabletop - Universal Fit for Standing Desks Countertops & Workstations (48 x 24 Rubberwood)
- Price
- $124.67
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 9mo ago
Newest
by launch date5FT Butcher Block Countertop Birch Solid Wood - 60 x 25 Table Top Butcher Block Cutting Board for Kitchen Island Living Dining Table Office Desk Workbench laundry Countertop Unfinished 1.5 Th
- Price
- $154.59
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 8mo ago
COREMINDED Solid Wood Desk Table Top Pre-Finished 1.2 Thick Tabletop - Universal Fit for Standing Desks Countertops & Workstations (48 x 24 Acacia)
- Price
- $134.51
- Rating
- 4.4/5
- Reviews
- 61
- Age
- 9mo ago
COREMINDED Solid Wood Desk Table Top Pre-Finished 1.2 Thick Tabletop - Universal Fit for Standing Desks Countertops & Workstations (48 x 24 Rubberwood)
- Price
- $124.67
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 9mo ago
Howizz 60 x 25 in. Solid Wood Table Top Mocha Stained Acacia Desktop for Standing Desk/Office Tabletop/Countertop 0.7in. Thick
- Price
- $134.28
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 1y ago
AllForWood 36L x 25W x 1.5Th Hevea Solid Wood Butcher Block Countertop Butcher Block Table Top for DIY Washer Dryer/Island/Kitchen Countertop (Unfinished)
- Price
- $104.91
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
43 falling
Sellers
98
Top-5 brand share
42%
Top 20: 84%
Top-5 click share
22%
Top 20: 58%
Open market
54%
- Howizz18%
- practicalWs7%
- WESTICK6%
- SANODESK5%
- CONSDAN5%
- COREMINDED4%
Demand
Countertop search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Countertop search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- countertop266K/yr
- counter top122K/yr
- kitchen countertop116K/yr
- countertops48K/yr
- counter tops33K/yr
- kitchen counter top30K/yr
- kitchen countertops28K/yr
- countertops for kitchen15K/yr
- island countertop15K/yr
- kitchen counter tops12K/yr
Reviews and returns
What reviews say buyers love and hate about Countertop
We read the reviews and the return reasons for every product selling here.
“To small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Countertop questions
Answered from the same tracked data.