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Cotton Rope

Fail

Shoppers spend only $123K a year here, so Cotton Rope is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$123K/yr199K searches / yr
90-day growth
+9.1%search demand this quarter
Competition
57%top-5 click share · 22 brands · 29 sellers

Flapen Score

Cotton Rope against its category

The dotted line is the Tools & Home Improvement average. Past it, Cotton Rope is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cotton Rope market on Amazon at a glance

Shoppers on Amazon United States searched for Cotton Rope 199K times last year and spent an estimated $123K. The top 5 brands take 72% of clicks. Demand peaks in Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
+9.1%
Conversion, latest week
5.3%
Market size, estimated
$123Ka year
Peak month
August1.6× the quietest month
Top search term
cotton rope112K searches a year

02 · Price

A sale here is worth $11.56.

Listings sell for $11.56 on average, from $5.20 to $26.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $11.56 that is $3K to $6K a year per listing.

Average price
$11.56under the $15 to $100 sweet spot
Price range
$5.20–$26.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Tarps & Tie-Downs. It carries 1,127 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#64in Tarps & Tie-Downs
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,127per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cotton Rope products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

29

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

57%

Top 20: 92%

Open market

24%

  • PH PERKHOMY24%
  • TECEUM21%
  • Amazon Basics13%
  • MKMJ7%
  • SteadMax7%
  • JANJOSN5%

Demand

Cotton Rope search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Cotton Rope search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cotton rope112K/yr
  • cotton rope 1/4 inch12K/yr
  • cotton rope 1/2 inch12K/yr
  • cotton rope for crafts13K/yr
  • braided cotton rope7K/yr
  • thick cotton rope5K/yr
  • 1/4 cotton rope4K/yr
  • white cotton rope4K/yr
  • 100% cotton rope4K/yr
  • rope cotton4K/yr

Reviews and returns

What reviews say buyers love and hate about Cotton Rope

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Advertised Vs Actual Product”
2.4%of orders come back
“Not as advertised”
A buyer, on “Advertised Vs Actual Product”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cotton Rope questions

Answered from the same tracked data.