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Cosco Step Stool

Fail

The top 5 brands take 100% of clicks, so Cosco Step Stool is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$344K/yr157K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
58%top-5 click share · 5 brands · 77 sellers

Flapen Score

Cosco Step Stool against its category

The dotted line is the Tools & Home Improvement average. Past it, Cosco Step Stool is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cosco Step Stool market on Amazon at a glance

Shoppers on Amazon United States searched for Cosco Step Stool 157K times last year and spent an estimated $344K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $344K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
4.0%
Market size, estimated
$344Ka year
Peak month
December1.4× the quietest month
Top search term
cosco step stool87K searches a year

02 · Price

A sale here is worth $55.63.

Listings sell for $55.63 on average, from $31.42 to $113.85. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $55.63 that is $6K to $14K a year per listing.

Average price
$55.63inside the $15 to $100 sweet spot
Price range
$31.42–$113.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$6K–$14K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #2,887 within Ladders. It carries 5,688 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
77%
Out of stock, average day
18.6%
Average rank
#2,887in Ladders
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
5,688per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cosco Step Stool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$34K$69K$103K$138K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

77

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

0%

  • Cosco83%
  • HBTower13%
  • Rubbermaid2%
  • Arbusb1%
  • Amazon Basics1%
  • Open — no brand owns it (0%)

Demand

Cosco Step Stool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cosco Step Stool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cosco step stool87K/yr
  • cosco step ladder31K/yr
  • cosco ladder12K/yr
  • costco step ladder6K/yr
  • cosco stool5K/yr
  • cosco folding step stool4K/yr
  • step stool cosco3K/yr
  • costco step stool3K/yr
  • step ladder cosco3K/yr
  • cosco 2 step stool2K/yr

Reviews and returns

What reviews say buyers love and hate about Cosco Step Stool

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Strength”
11%of negative reviews mention “Size-Overall”
1.5%of orders come back
“It is more narrow than I expected”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cosco Step Stool questions

Answered from the same tracked data.