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Coqui Lamp with Sound

Fail

Demand is soft, at -44.3% this quarter, so Coqui Lamp with Sound is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$58K/yr85K searches / yr
90-day growth
-44.3%search demand this quarter
Competition
79%top-5 click share · 6 brands · 8 sellers

Flapen Score

Coqui Lamp with Sound against its category

The dotted line is the Tools & Home Improvement average. Past it, Coqui Lamp with Sound is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coqui Lamp with Sound market on Amazon at a glance

Shoppers on Amazon United States searched for Coqui Lamp with Sound 85K times last year and spent an estimated $58K. The top 5 brands take 98% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-44.3%
Conversion, latest week
2.3%
Market size, estimated
$58Ka year
Top search term
coqui sound14K searches a year

02 · Price

A sale here is worth $29.54.

Listings sell for $29.54 on average, from $10.54 to $49.25. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $29.54 that is $3K to $7K a year per listing.

Average price
$29.54inside the $15 to $100 sweet spot
Price range
$10.54–$49.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 26.5% of listings are out of stock. The average listing ranks #1,902 within Wall Lights. It carries 84 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
26.5%
Average rank
#1,902in Wall Lights
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
84per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Coqui Lamp with Sound products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

$0$9K$17K$26K$35K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

8

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • JBEIY42%
  • JULYSVE22%
  • YcaeyLnaR16%
  • UKENEM13%
  • AFOOFA6%
  • BNRRTLP2%
  • Open — no brand owns it (0%)

Demand

Coqui Lamp with Sound search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 9.2× · 8 of 12 months tracked

Search terms

Top Coqui Lamp with Sound search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coqui sound14K/yr
  • coqui lamp with sound31K/yr
  • coqui frog puerto rico sound7K/yr
  • puerto rican garita wall coqui lamp19K/yr
  • puerto rican coqui with sound3K/yr
  • coqui lamp6K/yr
  • garita wall coqui lamp with sound5K/yr

Reviews and returns

What reviews say buyers love and hate about Coqui Lamp with Sound

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Design-Overall”
12%of negative reviews mention “Size-Overall”
2.9%of orders come back
“It was much larger than I expected”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Coqui Lamp with Sound questions

Answered from the same tracked data.