Is Copper Mailbox profitable to sell on Amazon United States?

Flapen scores Copper Mailbox 43 out of 100 on Amazon United States, a Fail. Shoppers spend $125K a year across 64 tracked products. Amazon counts 2 of the 4 products launched in the last year as successful launches. Search demand grew +15.0% in the last 90 days.

How competitive is the Copper Mailbox niche on Amazon United States?

21 brands and 85 sellers compete in Copper Mailbox on Amazon United States. The top 5 Copper Mailbox products take 34% of clicks, and the top 5 brands take 83%.

What do buyers complain about in Copper Mailbox?

Copper Mailbox buyers on Amazon United States complain most about Size-Overall, Assembly/Installation, and Quality-Overall. Returns run at 4.8% of orders.

When does demand for Copper Mailbox peak?

Search demand for Copper Mailbox on Amazon United States peaks in Jun–Jul, and the busiest month runs 2.1× the quietest.

What does it cost to enter the Copper Mailbox niche?

Copper Mailbox sells for $77.48 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.85 to $401.65. The average product has 1,005 reviews, the count a new listing must catch up to.

Copper Mailbox

Fail

Buyers convert on only 1.3% of searches, so Copper Mailbox is a Fail.

Filters High Price

Flapen Score: 43
43 / 100Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size: $125K/yr129K searches / yr
90-day growth: +15.0%search demand this quarter
Competition: 34%top-5 click share · 21 brands · 85 sellers

Flapen Score

Copper Mailbox against its category

The dotted line is the Tools & Home Improvement average. Past it, Copper Mailbox is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Copper Mailbox market on Amazon at a glance

Shoppers on Amazon United States searched for Copper Mailbox 129K times last year and spent an estimated $125K. The top 5 brands take 83% of clicks. Demand peaks in Jun–Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months: 129K
Growth, 90 days vs prior 90: +15.0%
Conversion, latest week: 1.3%
Market size, estimated: $125Ka year
Peak month: June2.1× the quietest month
Top search term: copper mailbox26K searches a year

02 · Price

A sale here is worth $77.48.

Listings sell for $77.48 on average, from $9.85 to $401.65. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $77.48 that is $0 to $8K a year per listing.

Average price: $77.48inside the $15 to $100 sweet spot
Price range: $9.85–$401.65
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: $0–$8K
Returns: 4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #67 within Mailboxes & Accessories. It carries 1,005 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 66%
Prime listings: 86%
Out of stock, average day: 5.0%
Average rank: #67in Mailboxes & Accessories
Average rating: 4.50 starsAmazon United States average 4.42 stars
Average reviews: 1,005per listing
Listings tracked: 64

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 2Amazon's first-year sales bar
Average brand age: 52 months

Products