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Coors Light Neon Sign

Fail

Shoppers spend only $96K a year here, so Coors Light Neon Sign is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$96K/yr74K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
69%top-5 click share · 11 brands · 13 sellers

Flapen Score

Coors Light Neon Sign against its category

The dotted line is the Tools & Home Improvement average. Past it, Coors Light Neon Sign is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coors Light Neon Sign market on Amazon at a glance

Shoppers on Amazon United States searched for Coors Light Neon Sign 74K times last year and spent an estimated $96K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
4.3%
Market size, estimated
$96Ka year
Peak month
December3.9× the quietest month
Top search term
coors light neon sign44K searches a year

02 · Price

A sale here is worth $30.02.

Listings sell for $30.02 on average, from $9.42 to $38.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $30.02 that is $8K to $15K a year per listing.

Average price
$30.02inside the $15 to $100 sweet spot
Price range
$9.42–$38.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$8K–$15K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #803 within Novelty Lighting. It carries 674 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
93%
Out of stock, average day
7.1%
Average rank
#803in Novelty Lighting
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
674per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Coors Light Neon Sign products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$19K$29K$38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

13

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

15%

  • JFLLamp50%
  • GGK15%
  • Duoweoy7%
  • ADS JIE5%
  • HENGYASIGN4%
  • CKTBLEY4%
  • Open — no brand owns it (5 brands, 15%)

Demand

Coors Light Neon Sign search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.9×

Search terms

Top Coors Light Neon Sign search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coors light neon sign44K/yr
  • coors light sign17K/yr
  • coors neon sign9K/yr
  • coors light led sign3K/yr

Reviews and returns

What reviews say buyers love and hate about Coors Light Neon Sign

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
18%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Its a little small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Coors Light Neon Sign questions

Answered from the same tracked data.