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Coors Banquet Neon Sign

Fail

Shoppers spend only $19K a year here, so Coors Banquet Neon Sign is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$19K/yr36K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
49%top-5 click share · 14 brands · 17 sellers

Flapen Score

Coors Banquet Neon Sign against its category

The dotted line is the Tools & Home Improvement average. Past it, Coors Banquet Neon Sign is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coors Banquet Neon Sign market on Amazon at a glance

Shoppers on Amazon United States searched for Coors Banquet Neon Sign 36K times last year and spent an estimated $19K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
1.9%
Market size, estimated
$19Ka year
Peak month
December4.1× the quietest month
Top search term
coors banquet sign15K searches a year

02 · Price

A sale here is worth $27.14.

Listings sell for $27.14 on average, from $8.73 to $40.05. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $27.14 that is $0 to $3K a year per listing.

Average price
$27.14inside the $15 to $100 sweet spot
Price range
$8.73–$40.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #7,842 within Novelty Lighting. It carries 312 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
6.6%
Average rank
#7,842in Novelty Lighting
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
312per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Coors Banquet Neon Sign products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$942$2K$3K$4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

17

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

49%

Top 20: 96%

Open market

26%

  • Open Road Brands23%
  • ADS JIE19%
  • JFLLamp11%
  • Pinlangdou8%
  • MkoGad7%
  • Tee Luv7%

Demand

Coors Banquet Neon Sign search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Reviews and returns

What reviews say buyers love and hate about Coors Banquet Neon Sign

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Brightness/Shine/Glow”
28%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Runs small”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Coors Banquet Neon Sign questions

Answered from the same tracked data.