Skip to content

Cool Lamps

Maybe

The top 5 brands take only 38% of clicks. But buyers convert on only 1.0% of searches, so Cool Lamps is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size
$81K/yr272K searches / yr
90-day growth
+10.3%search demand this quarter
Competition
32%top-5 click share · 44 brands · 100 sellers

Flapen Score

Cool Lamps against its category

The dotted line is the Tools & Home Improvement average. Past it, Cool Lamps is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cool Lamps market on Amazon at a glance

Shoppers on Amazon United States searched for Cool Lamps 272K times last year and spent an estimated $81K. The top 5 brands take 38% of clicks. Demand peaks in Jan–Aug–Sep–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
+10.3%
Conversion, latest week
1.0%
Market size, estimated
$81Ka year
Peak month
August5.8× the quietest month
Top search term
ambient lamp88K searches a year

02 · Price

A sale here is worth $30.48.

Listings sell for $30.48 on average, from $10.12 to $135.29. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $30.48 that is $0 to $3K a year per listing.

Average price
$30.48inside the $15 to $100 sweet spot
Price range
$10.12–$135.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #85 within Lamps & Shades. It carries 3,500 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#85in Lamps & Shades
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
3,500per listing
Listings tracked
54

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cool Lamps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

$0$2K$5K$7K$10K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 falling

Sellers

100

Top-5 brand share

38%

Top 20: 81%

Top-5 click share

32%

Top 20: 74%

Open market

57%

  • Mubarek10%
  • Govee10%
  • Tsrarey6%
  • ONEWISH6%
  • Glivpny6%
  • ROOTRO6%

Demand

Cool Lamps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Cool Lamps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ambient lamp88K/yr
  • warm ambient lighting21K/yr
  • moody lighting23K/yr
  • glow lamp24K/yr
  • ambiance lamp18K/yr
  • ambient lamps10K/yr
  • mood lamp for bedroom16K/yr
  • cute lighting8K/yr
  • ambient light lamp7K/yr
  • cozy bedroom lighting7K/yr

Reviews and returns

What reviews say buyers love and hate about Cool Lamps

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Durability”
2.7%of orders come back
“Breaks easily”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cool Lamps questions

Answered from the same tracked data.