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Cool Flashlight

Fail

Shoppers spend only $35K a year here, so Cool Flashlight is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$35K/yr55K searches / yr
90-day growth
+8.8%search demand this quarter
Competition
54%top-5 click share · 20 brands · 35 sellers

Flapen Score

Cool Flashlight against its category

The dotted line is the Tools & Home Improvement average. Past it, Cool Flashlight is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cool Flashlight market on Amazon at a glance

Shoppers on Amazon United States searched for Cool Flashlight 55K times last year and spent an estimated $35K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
2.4%
Market size, estimated
$35Ka year
Peak month
December7.2× the quietest month
Top search term
cool flashlight19K searches a year

02 · Price

A sale here is worth $26.18.

Listings sell for $26.18 on average, from $9.56 to $128.50. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $26.18 that is $0 to $3K a year per listing.

Average price
$26.18inside the $15 to $100 sweet spot
Price range
$9.56–$128.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #217 within Flashlights. It carries 4,136 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#217in Flashlights
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
4,136per listing
Listings tracked
26

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cool Flashlight products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$3K$5K$7K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

35

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

24%

  • Goreit47%
  • WUBEN8%
  • PASIION6%
  • HOTLIGH5%
  • OLIGHT5%
  • VIBELITE5%

Demand

Cool Flashlight search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Cool Flashlight search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cool flashlight19K/yr
  • cool flashlights for men8K/yr
  • unique flashlights10K/yr
  • cool flashlights8K/yr
  • goreit flashlight rechargeable6K/yr
  • goreit flashlight4K/yr

Reviews and returns

What reviews say buyers love and hate about Cool Flashlight

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Brightness/Shine/Glow”
12%of negative reviews mention “Charging”
1.5%of orders come back
“DOESN'T CHARGE”
A buyer, on “Charging”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cool Flashlight questions

Answered from the same tracked data.