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Construction Worker Costume

Maybe

The top 5 brands take only 41% of clicks. But demand is soft, at -10.8% this quarter, so Construction Worker Costume is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size
$221K/yr524K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
34%top-5 click share · 44 brands · 56 sellers

Flapen Score

Construction Worker Costume against its category

The dotted line is the Tools & Home Improvement average. Past it, Construction Worker Costume is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Construction Worker Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Construction Worker Costume 524K times last year and spent an estimated $221K. The top 5 brands take 41% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 524K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $221K a year.

Searches, last 12 months
524K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
2.0%
Market size, estimated
$221Ka year
Top search term
construction worker costume135K searches a year

02 · Price

A sale here is worth $21.19.

Listings sell for $21.19 on average, from $5.96 to $66.54. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $21.19 that is $2K to $5K a year per listing.

Average price
$21.19inside the $15 to $100 sweet spot
Price range
$5.96–$66.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #8,204 within Protective Workwear. It carries 1,156 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
16.7%
Average rank
#8,204in Protective Workwear
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,156per listing
Listings tracked
56

04 · Newcomers

Amazon counts 2 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Construction Worker Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

$0$7K$13K$20K$27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 rising

Sellers

56

Top-5 brand share

41%

Top 20: 82%

Top-5 click share

34%

Top 20: 73%

Open market

53%

  • JKSafety15%
  • Liberry7%
  • Melissa & Doug6%
  • ASIPHITU6%
  • AYKRM6%
  • Haysandy6%

Demand

Construction Worker Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 22.3× · 11 of 12 months tracked

Search terms

Top Construction Worker Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • construction worker costume135K/yr
  • kids construction costume28K/yr
  • construction worker costume kids60K/yr
  • construction costume53K/yr
  • toddler construction outfit11K/yr
  • construction worker19K/yr
  • construction costume kids22K/yr
  • construction costume adult21K/yr
  • construction worker costume women42K/yr
  • construction outfit9K/yr

Reviews and returns

What reviews say buyers love and hate about Construction Worker Costume

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Not true to size”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Construction Worker Costume questions

Answered from the same tracked data.