Is Construction Rulers profitable to sell on Amazon United States?

Flapen scores Construction Rulers 47 out of 100 on Amazon United States, a Fail. Shoppers spend $63K a year across 29 tracked products. Amazon counts 2 of the 3 products launched in the last year as successful launches. Search demand grew -8.3% in the last 90 days.

How competitive is the Construction Rulers niche on Amazon United States?

15 brands and 24 sellers compete in Construction Rulers on Amazon United States. The top 5 Construction Rulers products take 45% of clicks, and the top 5 brands take 84%.

What do buyers complain about in Construction Rulers?

Construction Rulers buyers on Amazon United States complain most about Size-Overall, Measurement/Reading Accuracy, and Quality-Overall. Returns run at 1.1% of orders.

What does it cost to enter the Construction Rulers niche?

Construction Rulers sells for $19.03 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.92 to $51.90. The average product has 591 reviews, the count a new listing must catch up to.

Construction Rulers

Fail

Shoppers spend only $63K a year here, so Construction Rulers is a Fail.

Flapen Score: 47
47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size: $63K/yr89K searches / yr
90-day growth: -8.3%search demand this quarter
Competition: 45%top-5 click share · 15 brands · 24 sellers

Flapen Score

Construction Rulers against its category

The dotted line is the Tools & Home Improvement average. Past it, Construction Rulers is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Construction Rulers market on Amazon at a glance

Shoppers on Amazon United States searched for Construction Rulers 89K times last year and spent an estimated $63K. The top 5 brands take 84% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months: 89K
Growth, 90 days vs prior 90: -8.3%
Conversion, latest week: 3.7%
Market size, estimated: $63Ka year
Top search term: construction rulers18K searches a year

02 · Price

A sale here is worth $19.03.

Listings sell for $19.03 on average, from $6.92 to $51.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.03 that is $2K to $5K a year per listing.

Average price: $19.03inside the $15 to $100 sweet spot
Price range: $6.92–$51.90
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$5K
Returns: 1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Measuring & Layout Tools. It carries 591 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 52%
Prime listings: 93%
Out of stock, average day: 0.0%
Average rank: #84in Measuring & Layout Tools
Average rating: 4.63 starsAmazon United States average 4.42 stars
Average reviews: 591per listing
Listings tracked: 29

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 2Amazon's first-year sales bar
Average brand age: 54 months

Products