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Concrete Stain

Maybe

Products sell for $42.27 on average, inside the sweet spot. But buyers convert on only 1.0% of searches, so Concrete Stain is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 48
Market size
$104K/yr256K searches / yr
90-day growth
+50.1%search demand this quarter
Competition
44%top-5 click share · 11 brands · 28 sellers

Flapen Score

Concrete Stain against its category

The dotted line is the Tools & Home Improvement average. Past it, Concrete Stain is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Concrete Stain market on Amazon at a glance

Shoppers on Amazon United States searched for Concrete Stain 256K times last year and spent an estimated $104K. The top 5 brands take 81% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +50.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
+50.1%
Conversion, latest week
1.0%
Market size, estimated
$104Ka year
Peak month
May3.3× the quietest month
Top search term
concrete stain141K searches a year

02 · Price

A sale here is worth $42.27.

Listings sell for $42.27 on average, from $9.76 to $79.03. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $42.27 that is $0 to $4K a year per listing.

Average price
$42.27inside the $15 to $100 sweet spot
Price range
$9.76–$79.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #392 within Finishes, Sealers & Stains. It carries 536 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
50%
Out of stock, average day
14.4%
Average rank
#392in Finishes, Sealers & Stains
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
536per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Concrete Stain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$16K$21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

28

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

14%

  • Concrete Resurrection40%
  • Walttools17%
  • Quikrete9%
  • Surecrete8%
  • CC Concrete Coatings7%
  • KILZ5%
  • Open — no brand owns it (5 brands, 14%)

Demand

Concrete Stain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.3×

Search terms

Top Concrete Stain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • concrete stain141K/yr
  • concrete stain and sealer18K/yr
  • concrete acid stain20K/yr
  • acid stain for concrete10K/yr
  • concrete stain colors9K/yr
  • cement stain7K/yr
  • concrete stain outdoor9K/yr
  • acid concrete stain7K/yr
  • water based concrete stain7K/yr
  • concrete stain and sealer all in one5K/yr

Reviews and returns

What reviews say buyers love and hate about Concrete Stain

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
39%of negative reviews mention “Color”
2.1%of orders come back
“Wasnt happy with the color”
A buyer, on “Color”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Concrete Stain questions

Answered from the same tracked data.