Concrete Paint
MaybeProducts sell for $50.54 on average, inside the sweet spot. But buyers convert on only 0.9% of searches, so Concrete Paint is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 9,536 Tools & Home Improvement niches · +14 vs the category median of 4862
- Market size
- $261K/yr550K searches / yr
- 90-day growth
- +32.4%search demand this quarter
- Competition
- 41%top-5 click share · 25 brands · 47 sellers
Flapen Score
Concrete Paint against its category
The dotted line is the Tools & Home Improvement average. Past it, Concrete Paint is stronger. Inside it, weaker.
Market
The Concrete Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Concrete Paint 550K times last year and spent an estimated $261K. The top 5 brands take 64% of clicks. Demand peaks in May–Jun–Jul–Aug–Sep. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 550K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $261K a year.
- Searches, last 12 months
- 550K
- Growth, 90 days vs prior 90
- +32.4%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $261Ka year
- Peak month
- May3.3× the quietest month
- Top search term
- concrete paint181K searches a year
02 · Price
A sale here is worth $50.54.
Listings sell for $50.54 on average, from $6.00 to $197.26. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $50.54 that is $5K to $13K a year per listing.
- Average price
- $50.54inside the $15 to $100 sweet spot
- Price range
- $6.00–$197.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$13K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #153 within Paint & Primer. It carries 1,169 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #153in Paint & Primer
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 1,169per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 7 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 15
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Concrete Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KILZ Decorative Slip-Resistant Concrete Coating Gray 1 Gallon
- Price
- $58.48
- Rating
- 3.8/5
- Reviews
- 923
- Age
- 8y ago

KILZ 1-Part Epoxy Concrete & Garage Floor Paint Slate Gray 1 Gallon
- Price
- $38.12
- Rating
- 4.4/5
- Reviews
- 3,117
- Age
- 9y ago

KILZ Self-Priming Masonry Stucco and Brick Paint GRAY 1 Gallon
- Price
- $29.40
- Rating
- 4.6/5
- Reviews
- 1,191
- Age
- 9y ago

Acrylic Concrete & Garage Floor Paint - Satin Dove Gray - Indoor & Outdoor Use - Self-Priming Coating for Driveway Basement Porch Patio Cement Floor - Hot Tire Resistant - Made in USA - 1 Gallon
- Price
- $58.85
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 8mo ago

Glidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Steel Gray 1 Gallon
- Price
- $33.79
- Rating
- 4.0/5
- Reviews
- 112
- Age
- 11mo ago
Trending
90-day click momentum
5 Gallon Professional Floor Paint (Slate Gray 800-1000 sq.ft) - Acrylic Concrete Coating for Garages & Basements | Single Component Formula | Scratch Resistant & Low VOC | Non-toxic |Dirt-proof |Ready-to-Use
- Price
- $171.00
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 10mo ago

Rubber Liquid Waterproof Sealant TUFINEIN 53oz/1.5kg Neutral Gray Quick Drying Multi Surface Foundation Leak Repair - Roof Gutters Basement Sealer Waterproof - Indoor & Outdoor Flexible Rubber Paint
- Price
- $35.35
- Rating
- 4.5/5
- Reviews
- 287
- Age
- 1y ago

Epoxy Colored Sand Floor Paint Self-leveling Epoxy Floor Paint for Indoor and Outdoor Wear-resistant Non-slip Excellent Results on Concrete and Flat Adobe Surfaces (Sea Gray 1KG/35OZ)
- Price
- $28.63
- Rating
- 3.0/5
- Reviews
- 40
- Age
- 7mo ago

FIXALL Skid Grip Anti-Slip Coating 5 Gallons Slate Exceeds ADA Standards Ideal for Safety Areas Slip-Resistant Pavement Cement & Concrete Paint
- Price
- $197.26
- Rating
- 4.5/5
- Reviews
- 1,193
- Age
- 5y ago

KILZ Decorative Slip-Resistant Concrete Coating Gray 1 Gallon
- Price
- $58.48
- Rating
- 3.8/5
- Reviews
- 923
- Age
- 8y ago
Newest
by launch date
Epoxy Colored Sand Floor Paint Self-leveling Epoxy Floor Paint for Indoor and Outdoor Wear-resistant Non-slip Excellent Results on Concrete and Flat Adobe Surfaces (Sea Gray 1KG/35OZ)
- Price
- $28.63
- Rating
- 3.0/5
- Reviews
- 40
- Age
- 7mo ago

Acrylic Concrete & Garage Floor Paint - Satin Dove Gray - Indoor & Outdoor Use - Self-Priming Coating for Driveway Basement Porch Patio Cement Floor - Hot Tire Resistant - Made in USA - 1 Gallon
- Price
- $58.85
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 8mo ago

5 Gallon Professional Floor Paint (Slate Gray 800-1000 sq.ft) - Acrylic Concrete Coating for Garages & Basements | Single Component Formula | Scratch Resistant & Low VOC | Non-toxic |Dirt-proof |Ready-to-Use
- Price
- $171.00
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 10mo ago

Glidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Steel Gray 1 Gallon
- Price
- $33.79
- Rating
- 4.0/5
- Reviews
- 112
- Age
- 11mo ago

Rubber Liquid Waterproof Sealant TUFINEIN 53oz/1.5kg Neutral Gray Quick Drying Multi Surface Foundation Leak Repair - Roof Gutters Basement Sealer Waterproof - Indoor & Outdoor Flexible Rubber Paint
- Price
- $35.35
- Rating
- 4.5/5
- Reviews
- 287
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 rising
Sellers
47
Top-5 brand share
64%
Top 20: 96%
Top-5 click share
41%
Top 20: 77%
Open market
31%
- KILZ39%
- KOMPOZIT7%
- Glidden6%
- FIXALL6%
- Shuttle Art5%
- CALIFORNIA PAINTS5%
Demand
Concrete Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.3×
Search terms
Top Concrete Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- concrete paint181K/yr
- concrete paint outdoor78K/yr
- cement paint44K/yr
- concrete floor paint42K/yr
- patio paint24K/yr
- outdoor concrete paint17K/yr
- outdoor paint for concrete16K/yr
- basement floor paint24K/yr
- cement paint for concrete outdoor11K/yr
- driveway paint18K/yr
Reviews and returns
What reviews say buyers love and hate about Concrete Paint
We read the reviews and the return reasons for every product selling here.
“Major issue with the paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Concrete Paint questions
Answered from the same tracked data.









