Is concrete paint profitable to sell on Amazon United States?

The niche generates $261K/yr across 46 tracked products. 7 of 15 products launched in the last 360 days are still selling. 90-day search growth is +32.4%. Flapen's verdict: Worth a look (62/100).

How competitive is the concrete paint niche?

25 brands and 47 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in concrete paint?

Top complaints mined from reviews: Paint Quality, Color, Durability. The return rate is 1.3%.

When does demand for concrete paint peak?

Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 3.3× the quietest.

What does it cost to enter the concrete paint niche?

Listings span $6.00–$197.26; the average listing price is $50.54 (sweet spot $15–$100). The average incumbent carries 1,169 reviews — the moat a new listing must climb.

concrete paint

Worth a look

Shows a sweet-spot price point ($50.54 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$50.54

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Growth

Good+32.4%

90-day search growth — must beat 0% to launch

Review moat

Good1,169.46

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$261K

$261K/yr · 550K searches

Price range

Okay$6.00–$197.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, concrete paint is a $261K/yr Amazon United States market (550K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Worth a look — 62/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

concrete paint market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $253K–$303K; units × avg price
Conversion rate: 0.9%
Avg BSR: #153
Page quality: 0%
Prime: 83%
Sponsored: 76%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

41%

Top 20: 77%

Open market

31%

KILZ39%
KOMPOZIT7%
Glidden6%
FIXALL6%
Shuttle Art5%
CALIFORNIA PAINTS5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.4% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.3×

Open Trend

Top concrete paint search terms

concrete paint181K/yr +26.7%0.6% conv.
concrete paint outdoor78K/yr +51.6%0.9% conv.
cement paint44K/yr +45.9%0.7% conv.
concrete floor paint42K/yr +9.2%0.6% conv.
patio paint24K/yr +64.0%1.2% conv.
outdoor concrete paint17K/yr +34.3%0.7% conv.
outdoor paint for concrete16K/yr +57.7%1.5% conv.
basement floor paint24K/yr +5.0%0.4% conv.
cement paint for concrete outdoor11K/yr +272.1%0.6% conv.
driveway paint18K/yr +12.0%0.2% conv.

All search terms

Top concrete paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KILZ Decorative Slip-Resistant Concrete Coating Gray 1 Gallon

KILZ$58.483.8★923 rev

KILZ 1-Part Epoxy Concrete & Garage Floor Paint Slate Gray 1 Gallon

KILZ$38.124.4★3,117 rev

KILZ Self-Priming Masonry Stucco and Brick Paint GRAY 1 Gallon

KILZ$29.404.6★1,191 rev

Acrylic Concrete & Garage Floor Paint - Satin Dove Gray - Indoor & Outdoor Use - Self-Priming Coating for Driveway Basement Porch Patio Cement Floor - Hot Tire Resistant - Made in USA - 1 Gallon

KOMPOZIT$58.854.0★46 rev

Glidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Steel Gray 1 Gallon

Glidden$33.794.0★112 rev

Newest

by launch date

Epoxy Colored Sand Floor Paint Self-leveling Epoxy Floor Paint for Indoor and Outdoor Wear-resistant Non-slip Excellent Results on Concrete and Flat Adobe Surfaces (Sea Gray 1KG/35OZ)

Yawanwan$28.6340 rev

7mo ago

Acrylic Concrete & Garage Floor Paint - Satin Dove Gray - Indoor & Outdoor Use - Self-Priming Coating for Driveway Basement Porch Patio Cement Floor - Hot Tire Resistant - Made in USA - 1 Gallon

KOMPOZIT$58.8546 rev

8mo ago

ShangTianFeng$171.0017 rev

10mo ago

Glidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Steel Gray 1 Gallon

Glidden$33.79112 rev

11mo ago

Rubber Liquid Waterproof Sealant TUFINEIN 53oz/1.5kg Neutral Gray Quick Drying Multi Surface Foundation Leak Repair - Roof Gutters Basement Sealer Waterproof - Indoor & Outdoor Flexible Rubber Paint

Tufinein$35.35287 rev

1y ago

What buyers say about concrete paint

What buyers praise and complain about, mined from review topics.

What buyers love

Paint Quality18%

“Good paint”

Quality-Overall17%

“Awesome quality”

Color16%

“Bright colors”

Value For Money7%

“Great price”

Ease Of Use5%

“easy to apply”

Engraving/Paint/Sublimation4%

“Very nice paint easy to work with”

Coverage3%

“Covers well”

Ease Of Cleaning3%

“VERY easy to clean up in a sink”

Advertised Vs Actual Product2%

“Works perfectly as advertised”

Thickness2%

“Nice thick colors”

What buyers complain about

Paint Quality21%

“Major issue with the paint”

Color8%

“Not gray”

Durability6%

“Not durable”

Quality-Overall5%

“Poor quality bottles”

Value For Money5%

“Too expensive”

Thickness4%

“Its a little thinner than I expected”

Advertised Vs Actual Product4%

“deceiving looks like crap”

Size-Overall4%

“Not of size”

Adhesion/Stickiness3%

“the adhesion was poor”

Leak-Proof3%

“Arrived leaking”

Top return reasons

Paint Quality47%

Color19%

Size-Overall7%

Advertised Vs Actual Product5%

Leak-Proof4%

Value For Money4%

Functionality-Overall3%

Coverage2%

Material Quality1%

Adhesion/Stickiness1%

Common questions

Is concrete paint profitable to sell on Amazon United States?: The niche generates $261K/yr across 46 tracked products. 7 of 15 products launched in the last 360 days are still selling. 90-day search growth is +32.4%. Flapen's verdict: Worth a look (62/100).
How competitive is the concrete paint niche?: 25 brands and 47 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in concrete paint?: Top complaints mined from reviews: Paint Quality, Color, Durability. The return rate is 1.3%.
When does demand for concrete paint peak?: Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 3.3× the quietest.
What does it cost to enter the concrete paint niche?: Listings span $6.00–$197.26; the average listing price is $50.54 (sweet spot $15–$100). The average incumbent carries 1,169 reviews — the moat a new listing must climb.