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Concrete Fresno

Fail

Shoppers spend only $17K a year here, so Concrete Fresno is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$17K/yr18K searches / yr
90-day growth
+40.3%search demand this quarter
Competition
48%top-5 click share · 11 brands · 54 sellers

Flapen Score

Concrete Fresno against its category

The dotted line is the Tools & Home Improvement average. Past it, Concrete Fresno is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Concrete Fresno market on Amazon at a glance

Shoppers on Amazon United States searched for Concrete Fresno 18K times last year and spent an estimated $17K. The top 5 brands take 84% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+40.3%
Conversion, latest week
1.0%
Market size, estimated
$17Ka year
Top search term
fresno concrete tools9K searches a year

02 · Price

A sale here is worth $102.32.

Listings sell for $102.32 on average, from $46.61 to $185.06. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $102.32 that is $0 to $10K a year per listing.

Average price
$102.32above the $15 to $100 sweet spot
Price range
$46.61–$185.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #683 within Masonry Tools. It carries 50 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
63%
Out of stock, average day
2.4%
Average rank
#683in Masonry Tools
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
50per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Concrete Fresno products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$695$1K$2K$3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 rising

Sellers

54

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

48%

Top 20: 97%

Open market

10%

  • Bon30%
  • MARSHALLTOWN16%
  • RUPERTOOL13%
  • VOYAR12%
  • Kraft Tool12%
  • WINNIESHOP5%
  • Open — no brand owns it (5 brands, 10%)

Reviews and returns

What reviews say buyers love and hate about Concrete Fresno

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
22%of negative reviews mention “Size-Overall”
3.8%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Concrete Fresno questions

Answered from the same tracked data.