Concrete
MaybeProducts sell for $49.14 on average, inside the sweet spot. But prices span $6.63–$765.59, mostly outside the sweet spot, so Concrete is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 9,536 Tools & Home Improvement niches · +11 vs the category median of 4859
- Market size
- $1.0M/yr644K searches / yr
- 90-day growth
- +56.9%search demand this quarter
- Competition
- 62%top-5 click share · 12 brands · 120 sellers
Flapen Score
Concrete against its category
The dotted line is the Tools & Home Improvement average. Past it, Concrete is stronger. Inside it, weaker.
Market
The Concrete market on Amazon at a glance
Shoppers on Amazon United States searched for Concrete 644K times last year and spent an estimated $1.0M. The top 5 brands take 86% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 644K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +56.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.
- Searches, last 12 months
- 644K
- Growth, 90 days vs prior 90
- +56.9%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $1.0Ma year
- Peak month
- May3.5× the quietest month
- Top search term
- concrete173K searches a year
02 · Price
A sale here is worth $49.14.
Listings sell for $49.14 on average, from $6.63 to $765.59. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $49.14 that is $37K to $49K a year per listing.
- Average price
- $49.14inside the $15 to $100 sweet spot
- Price range
- $6.63–$765.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $37K–$49K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
54% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Raw Building Materials. It carries 1,686 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 77%
- Out of stock, average day
- 0.0%
- Average rank
- #69in Raw Building Materials
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 1,686per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Concrete products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sika - Sikacryl - Gray - Ready-Mix Concrete Patch - for Repairing spalls and Cracks in Concrete and Masonry - Textured - 1 qt (Pack of 1)
- Price
- $9.29
- Rating
- 4.4/5
- Reviews
- 4,995
- Age
- 11y ago

Quikrete Concrete Mix Bag 10 Lbs.
- Price
- $18.09
- Rating
- 4.2/5
- Reviews
- 212
- Age
- 9y ago

Instant Anchoring Cement 10 Pound Bag Quick Setting Anchoring Mix
- Price
- $20.10
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 9y ago

Quikrete Fast Setting Concrete Mix Fast Setting Bag 50 Lbs.
- Price
- $30.21
- Rating
- 3.8/5
- Reviews
- 59
- Age
- 17y ago

Bauer Instant Polymer Cement - Ready-to-Use Alternative to Mortar & Adhesives - Versatile Concrete & Stone Tile Crack Repair & Brick Repair Convenient Durable & Easy to Store - 2kg
- Price
- $26.80
- Rating
- 4.2/5
- Reviews
- 1,160
- Age
- 7y ago
Trending
90-day click momentum
Bauer Instant Polymer Cement Ready-to-Use Formula for Concrete Stone Tile & Brick Strong Adhesion Long-Lasting Convenient & Easy to Store 1 Kg
- Price
- $28.52
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 7mo ago

Tech Mix Portland-Limestone Cement - Bag of Portland Cement (15 Pounds)
- Price
- $30.57
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

AOSWTLIF 8 oz Light Grey Iron Oxide Powder - Concrete Pigment & Cement Dye
- Price
- $8.74
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 11mo ago

Quikrete Fast Setting Concrete Mix Fast Setting Bag 50 Lbs.
- Price
- $30.21
- Rating
- 3.8/5
- Reviews
- 59
- Age
- 17y ago

SAKRETE OF NORTH AMERICA 110310 10 lb Sand Mix
- Price
- $17.91
- Rating
- 4.3/5
- Reviews
- 224
- Age
- 16y ago
Newest
by launch date
Tech Mix Portland-Limestone Cement - Bag of Portland Cement (15 Pounds)
- Price
- $30.57
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Bauer Instant Polymer Cement Ready-to-Use Formula for Concrete Stone Tile & Brick Strong Adhesion Long-Lasting Convenient & Easy to Store 1 Kg
- Price
- $28.52
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 7mo ago

AOSWTLIF 8 oz Light Grey Iron Oxide Powder - Concrete Pigment & Cement Dye
- Price
- $8.74
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 11mo ago

QUIKRETE Fast-Setting Concrete Mix 50lb Bulk Commercial Pallet 64 Bags
- Price
- $765.59
- Rating
- 3.8/5
- Reviews
- 59
- Age
- 1y ago

DAP Concrete Crack Filler Gray 1.62 lb (7079860500)
- Price
- $12.23
- Rating
- 4.4/5
- Reviews
- 1,477
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
120
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
62%
Top 20: 94%
Open market
9%
- Quikrete41%
- SIKA20%
- Akona12%
- DAP7%
- Bauer6%
- Red Devil5%
- Open — no brand owns it (6 brands, 9%)
Demand
Concrete search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 3.5×
Search terms
Top Concrete search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- concrete173K/yr
- cement145K/yr
- concrete mix64K/yr
- cement mix49K/yr
- quikrete47K/yr
- quikrete concrete mix44K/yr
- quikrete concrete repair17K/yr
- quickcrete13K/yr
- rapid set cement all11K/yr
- cemento para concreto17K/yr
Reviews and returns
What reviews say buyers love and hate about Concrete
We read the reviews and the return reasons for every product selling here.
“color doesn't match”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Concrete questions
Answered from the same tracked data.









