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Concrete

Maybe

Products sell for $49.14 on average, inside the sweet spot. But prices span $6.63–$765.59, mostly outside the sweet spot, so Concrete is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 9,536 Tools & Home Improvement niches · +11 vs the category median of 48
Market size
$1.0M/yr644K searches / yr
90-day growth
+56.9%search demand this quarter
Competition
62%top-5 click share · 12 brands · 120 sellers

Flapen Score

Concrete against its category

The dotted line is the Tools & Home Improvement average. Past it, Concrete is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Concrete market on Amazon at a glance

Shoppers on Amazon United States searched for Concrete 644K times last year and spent an estimated $1.0M. The top 5 brands take 86% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 644K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +56.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
644K
Growth, 90 days vs prior 90
+56.9%
Conversion, latest week
3.3%
Market size, estimated
$1.0Ma year
Peak month
May3.5× the quietest month
Top search term
concrete173K searches a year

02 · Price

A sale here is worth $49.14.

Listings sell for $49.14 on average, from $6.63 to $765.59. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $49.14 that is $37K to $49K a year per listing.

Average price
$49.14inside the $15 to $100 sweet spot
Price range
$6.63–$765.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$37K–$49K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Raw Building Materials. It carries 1,686 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
77%
Out of stock, average day
0.0%
Average rank
#69in Raw Building Materials
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,686per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Concrete products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$103K$206K$310K$413K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

120

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

62%

Top 20: 94%

Open market

9%

  • Quikrete41%
  • SIKA20%
  • Akona12%
  • DAP7%
  • Bauer6%
  • Red Devil5%
  • Open — no brand owns it (6 brands, 9%)

Demand

Concrete search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.5×

Search terms

Top Concrete search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • concrete173K/yr
  • cement145K/yr
  • concrete mix64K/yr
  • cement mix49K/yr
  • quikrete47K/yr
  • quikrete concrete mix44K/yr
  • quikrete concrete repair17K/yr
  • quickcrete13K/yr
  • rapid set cement all11K/yr
  • cemento para concreto17K/yr

Reviews and returns

What reviews say buyers love and hate about Concrete

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Use”
11%of negative reviews mention “Color”
1.2%of orders come back
“color doesn't match”
A buyer, on “Color”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Concrete questions

Answered from the same tracked data.