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Comtac

Fail

Buyers convert on only 0.5% of searches, so Comtac is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$92K/yr66K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
46%top-5 click share · 11 brands · 100 sellers

Flapen Score

Comtac against its category

The dotted line is the Tools & Home Improvement average. Past it, Comtac is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Comtac market on Amazon at a glance

Shoppers on Amazon United States searched for Comtac 66K times last year and spent an estimated $92K. The top 5 brands take 88% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
0.5%
Market size, estimated
$92Ka year
Peak month
November1.4× the quietest month
Top search term
comtac23K searches a year

02 · Price

A sale here is worth $279.09.

Listings sell for $279.09 on average, from $15.56 to $906.08. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $279.09 that is $0 to $28K a year per listing.

Average price
$279.09above the $15 to $100 sweet spot
Price range
$15.56–$906.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$28K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #356 within Hearing Protection. It carries 14,024 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#356in Hearing Protection
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
14,024per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Comtac products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$9K$14K$18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 falling

Sellers

100

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

8%

  • 3M35%
  • Walker's34%
  • EARMOR10%
  • HEARFALCOM5%
  • Retevis4%
  • FMATAL GEAR4%
  • Open — no brand owns it (5 brands, 8%)

Demand

Comtac search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Comtac search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • comtac23K/yr
  • peltor comtac v19K/yr
  • 3m peltor comtac9K/yr
  • comtacs5K/yr
  • comtac 33K/yr
  • comtac headset4K/yr
  • peltor comtac vi2K/yr
  • peltor comtac iii1K/yr

Reviews and returns

What reviews say buyers love and hate about Comtac

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Noise Level”
1.9%of orders come back
“I have noticed some static when its turned on”
A buyer, on “Noise Level”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Comtac questions

Answered from the same tracked data.