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Column Floor Lamps

Maybe

The top 5 brands take only 46% of clicks. But buyers convert on only 0.7% of searches, so Column Floor Lamps is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size
$55K/yr113K searches / yr
90-day growth
+26.5%search demand this quarter
Competition
30%top-5 click share · 33 brands · 43 sellers

Flapen Score

Column Floor Lamps against its category

The dotted line is the Tools & Home Improvement average. Past it, Column Floor Lamps is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Column Floor Lamps market on Amazon at a glance

Shoppers on Amazon United States searched for Column Floor Lamps 113K times last year and spent an estimated $55K. The top 5 brands take 46% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
+26.5%
Conversion, latest week
0.7%
Market size, estimated
$55Ka year
Top search term
column floor lamps27K searches a year

02 · Price

A sale here is worth $69.17.

Listings sell for $69.17 on average, from $26.33 to $162.48. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $69.17 that is $0 to $7K a year per listing.

Average price
$69.17inside the $15 to $100 sweet spot
Price range
$26.33–$162.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #658 within Lamps & Shades. It carries 1,314 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#658in Lamps & Shades
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
1,314per listing
Listings tracked
53

04 · Newcomers

Amazon counts 8 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
8Amazon's first-year sales bar
Average brand age
32 months

Products

Top Column Floor Lamps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

43

Top-5 brand share

46%

Top 20: 90%

Top-5 click share

30%

Top 20: 71%

Open market

48%

  • GyroVu20%
  • WORLD WIN8%
  • Brightech7%
  • LONRISWAY6%
  • EDISHINE6%
  • MIXL6%

Search terms

Top Column Floor Lamps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • column floor lamps27K/yr
  • japandi floor lamp24K/yr
  • cylinder floor lamp10K/yr
  • wabi sabi floor lamp13K/yr
  • column floor lamp10K/yr
  • asian floor lamp9K/yr
  • zen floor lamp9K/yr
  • fabric floor lamp6K/yr
  • column lamp6K/yr

Reviews and returns

What reviews say buyers love and hate about Column Floor Lamps

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Brightness/Shine/Glow”
11%of negative reviews mention “Quality-Overall”
2.8%of orders come back
“quality- made cheap”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Column Floor Lamps questions

Answered from the same tracked data.