colored string lights
Worth a lookShows a sweet-spot price point ($45.43 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$45.43avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+32.1%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Okay$8.21–$183.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$124K$124K/yr · 169K searches
Review moat
Bad4,081.05avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, colored string lights is a $124K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
colored string lights market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $182K–$227K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #444
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 10.4%
- Avg brand age
- 38 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
55 rising
Sellers
85
Top-5 brand share
55%
Top 20: 83%
Top-5 click share
22%
Top 20: 53%
Open market
41%
- XMCOSY+30%
- CAWWS8%
- Govee7%
- Beizelte6%
- Mlambert5%
- AILBTON4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +32.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Top colored string lights search terms
- xmcosy outdoor string lights27K/yr
- colored string lights21K/yr
- colorful string lights15K/yr
- xmcosy9K/yr
- color changing patio lights9K/yr
- colored outdoor string lights6K/yr
- colored string lights for outside6K/yr
- color changing lights for bedroom11K/yr
- patio lights color changing7K/yr
- xmcosy lights6K/yr
Top colored string lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CAWWS Outdoor String Lights 50FT Color Changing Patio Lights Waterproof
CAWWS$39.564.2★1,547 rev
Mlambert 48FT Outdoor Patio Lights Waterproof Dimmable with Remote RGB Cafe LED String Light with 15 Shatterproof Bulbs for Bistro Party-Black 1 Pack
Mlambert$37.944.2★2,459 rev
Beizelte Outdoor String Lights 150FT RGB+IC Outside Light Dimmable Shatterproof LED Bulbs IP67 Waterproof Chasing Effect Lighting DreamColor Patio Strip Lights for Backyard Balcony Outdoor Living
Beizelte$76.382.3★72 rev
XMCOSY+ Smart Outdoor String Lights - 123ft RGBCWIC Patio Lights with 40 Color Changing Bulbs LED String Light for Outside Backyard Bistro Party APP WiFi Control Work with Alexa IP65 Waterproof
XMCOSY+$125.223.8★126 rev
XMCOSY+ Smart Outdoor String Lights 98Ft LED Patio Lights Waterproof IP65 App Control Compatible with Alexa Dimmable Edison Bulbs Outdoor Light for Yard Porch Bistro Outside
XMCOSY+$78.244.3★253 rev
Newest
by launch date
XMCOSY+ Solar Pathway Lights with Motion Sensor 6 Pack 300LM Solar Lights
XMCOSY+$77.95142 rev
Beizelte Outdoor String Lights 150FT RGB+IC Outside Light Dimmable Shatterproof LED Bulbs IP67 Waterproof Chasing Effect Lighting DreamColor Patio Strip Lights for Backyard Balcony Outdoor Living
Beizelte$76.3872 rev
Outdoor String Lights 200FT Smart RGB+IC Patio Lights with Shatterproof LED Bulbs Outside Light Dimmable Patio for Decor DIY IP67 Waterproof Courtyard garden Holiday LED lights more Scene Modes
AILBTON$123.6612,059 rev
AILBTON RGB+IC 400FT Outdoor String Lights Bulbs IP67 Waterproof LED Color Changing Smart App Hanging Shatterproof Light with Remote Controller for Outside Patio Backyard Garden Party
AILBTON$181.39530 rev
Govee S14 Bulb Outdoor String Lights 2 96ft RGBICWW 30 LED Bulbs IP66
Govee$80.221,103 rev
Trending
90-day click momentumAILBTON RGB+IC 400FT Outdoor String Lights Bulbs IP67 Waterproof LED Color Changing Smart App Hanging Shatterproof Light with Remote Controller for Outside Patio Backyard Garden Party
AILBTON$181.394.2★
Outdoor String Lights 200FT Smart RGB+IC Patio Lights with Shatterproof LED Bulbs Outside Light Dimmable Patio for Decor DIY IP67 Waterproof Courtyard garden Holiday LED lights more Scene Modes
AILBTON$123.664.3★
Beizelte Outdoor String Lights 150FT RGB+IC Outside Light Dimmable Shatterproof LED Bulbs IP67 Waterproof Chasing Effect Lighting DreamColor Patio Strip Lights for Backyard Balcony Outdoor Living
Beizelte$76.382.3★
XMCOSY+ Solar Pathway Lights with Motion Sensor 6 Pack 300LM Solar Lights
XMCOSY+$77.954.7★
XMCOSY+ 96FT Smart Outdoor String Lights - RGBCWIC Dimmable Acrylic Bulbs Color Changing LED Patio Lights APP WiFi Control Compatible with Alexa IP65 Waterproof Outdoor Lights for Backyard Porch
XMCOSY+$93.434.4★
What buyers say about colored string lights
What buyers praise and complain about, mined from review topics.What buyers love
“Lights are bright”
“Quality is very well-made”
“Fun colors”
“Best deal”
“Assembly is straightforward”
“Great Remote”
“durable plastic material”
“Better Than Expected”
“Ease of use”
“Looks great”
What buyers complain about
“Bad Durability”
“Adhesive is bad”
“Bad quality”
“DID NOT WORK”
“Very dim”
“Incorrect colors”
“got too dim”
“Cheaper than expected”
“Connection is a little weak”
“FALSE ADVERTISING”
Top return reasons
Common questions
- Is colored string lights profitable to sell on Amazon United States?
- The niche generates $124K/yr across 107 tracked products. 20 of 23 products launched in the last 360 days are still selling. 90-day search growth is +32.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the colored string lights niche?
- 55 brands and 85 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in colored string lights?
- Top complaints mined from reviews: Durability, Adhesion/Stickiness, Quality-Overall. The return rate is 2.8%.
- When does demand for colored string lights peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the colored string lights niche?
- Listings span $8.21–$183.42; the average listing price is $45.43 (sweet spot $15–$100). The average incumbent carries 4,081 reviews — the moat a new listing must climb.