Colored String Lights

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months

169K

Growth, 90 days vs prior 90

+32.1%

Conversion, latest week

1.6%

Market size, estimated

$124Ka year

Peak month

November3.6× the quietest month

Top search term

xmcosy outdoor string lights27K searches a year

Listings sell for $45.43 on average, from $8.21 to $183.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $45.43 that is $0 to $5K a year per listing.

Average price

$45.43inside the $15 to $100 sweet spot

Price range

$8.21–$183.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

2.8%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #444 within String Lights. It carries 4,081 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

10.4%

Average rank

#444in String Lights

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

4,081per listing

Listings tracked

107

23 products launched here in the last 12 months. Amazon counts 20 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

20Amazon's first-year sales bar

Average brand age

38 months