Colored Lights

Shoppers searched for this 411K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months

411K

Growth, 90 days vs prior 90

+4.3%

Conversion, latest week

1.6%

Market size, estimated

$142Ka year

Peak month

July1.9× the quietest month

Top search term

color lights48K searches a year

Listings sell for $21.20 on average, from $7.43 to $63.66. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $21.20 that is $2K to $5K a year per listing.

Average price

$21.20inside the $15 to $100 sweet spot

Price range

$7.43–$63.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.5%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #222 within Novelty Lighting. It carries 8,890 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#222in Novelty Lighting

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

8,890per listing

Listings tracked

70

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

37 months