colored lights
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Great$21.20avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$7.43–$63.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Okay$142K$142K/yr · 411K searches
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Review moat
Bad8,890avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, colored lights is a $142K/yr Amazon United States market (411K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Jul–Nov. Verdict: Worth a look — 56/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
colored lights market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $170K–$212K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #222
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 99%
- Out of stock
- 3.3%
- Avg brand age
- 37 months
- Avg seller age
- 153 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
59 falling
Sellers
103
Top-5 brand share
33%
Top 20: 74%
Top-5 click share
27%
Top 20: 65%
Open market
63%
- Govee9%
- XEBKOR7%
- KSIPZE7%
- DAYBETTER6%
- HODANS5%
- Comfamoli4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.Peak months: Jul, Nov · busiest ÷ quietest = 1.9×
Top colored lights search terms
- color lights48K/yr
- colorful lights46K/yr
- colored lights50K/yr
- color changing light38K/yr
- rainbow lights30K/yr
- color light24K/yr
- color lights for bedroom22K/yr
- luces de colores17K/yr
- colored lights for bedroom16K/yr
- colorful lights for bedroom18K/yr
Top colored lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XEBKOR Sunset Lamp Projector Multicolor Changing LED Projection Lamp Switch Button and APP Control 360 Degree Rotation Sunlight Lamp for Bedroom Photography Party Tiktok Live Room Decor
XEBKOR$16.764.4★1,828 rev
KSIPZE 100ft Led Strip Lights RGB Music Sync Color Changing Led Lights with Smart App Control Remote Led Lights for Bedroom Room Lighting Flexible Home Dcor
KSIPZE$10.424.4★40,373 rev
Northern Galaxy Light Aurora Projector with 33 Light Effects Night Lights LED Star Projector for Bedroom Nebula Lamp Remote Control White Noises Bluetooth Speaker for Parties Black
HODANS$34.934.4★9,913 rev
Sunset Lamp Projector Rainbow Projection Led Lights with Remote 16 Colors Multicolor Changing LED Night Light Sunlight Light for Photography Selfie Party Home Bedroom Decor Xmas Gifts for Women
Comfamoli$10.934.3★745 rev
OIYN Smart RGBICW LED Corner Floor Lamp - 16 Million DIY Colors 68+ Scenes Music Sync App & Remote Control Color-Changing Ambient Lighting for Living Rooms Bedrooms and Gaming Rooms
OIYN$30.284.3★2,073 rev
Newest
by launch date
easeking LED Sunset Lamp Projector Multicolor Changing with USB Port Sunset Light 180Rotation for Room Decor Sunset Lamp for Bedroom Photography Party Tiktok Live Gift for Halloween Christmas
easeking$15.33252 rev
OIYN Smart RGBICW LED Corner Floor Lamp - 16 Million DIY Colors 68+ Scenes Music Sync App & Remote Control Color-Changing Ambient Lighting for Living Rooms Bedrooms and Gaming Rooms
OIYN$30.282,073 rev
HUMIIEYE Northern Light Projector Battery Operated Aurora Night Light 16 Colors Galaxy Lamp Ocean Wave Ceiling Projector Mood Ambient Lighting for Bedroom Party Adults Kids Room Toddler Girl Gift
HUMIIEYE$15.79982 rev
DAYBETTER LED Strip Lights 110ft Smart Lighting Strips with App Remote Control RGB Music Sync Color Changing Lights for Bedroom Kitchen Party Home Decor Luces led para cuarto (1 Roll)
DAYBETTER$10.0635,572 rev
Mubarek Ambient Lighting 216 Modes Mood Lighting 3-in-1 Sunset Lamp & Ocean Lamp & Northern Lights Projector with Remote Led Lights for Bedroom Room Lights for Bedroom Decor Girl Gift
Mubarek$28.42897 rev
Trending
90-day click momentumeaseking LED Sunset Lamp Projector Multicolor Changing with USB Port Sunset Light 180Rotation for Room Decor Sunset Lamp for Bedroom Photography Party Tiktok Live Gift for Halloween Christmas
easeking$15.334.3★
HBOWMDJIA Led Lights for Bedroom 200 FT (2 Rolls 100 FT) with Remote and Application Control RGB Color Changing LED Strip Lights Music Synchronization Used for Room Family Party Decoration
HBOWMDJIA$18.914.2★
Sunset Lamp Projector Rainbow Projection Led Lights with Remote 16 Colors Multicolor Changing LED Night Light Sunlight Light for Photography Selfie Party Home Bedroom Decor Xmas Gifts for Women
Comfamoli$10.934.3★
Mubarek Ambient Lighting 216 Modes Mood Lighting 3-in-1 Sunset Lamp & Ocean Lamp & Northern Lights Projector with Remote Led Lights for Bedroom Room Lights for Bedroom Decor Girl Gift
Mubarek$28.424.4★
Growalleter Ocean Wave Projector Light 16-Color LED Shower Lamp with Remote 3D Water Ripple Projection Romantic Ambient Lighting for Kids Room Relaxation Bedroom Bathroom & Night Light
Growalleter$15.594.2★
What buyers say about colored lights
What buyers praise and complain about, mined from review topics.What buyers love
“Lights are bright”
“Fun colors”
“Amazing quality”
“Easy assembly”
“Amazing value”
“EASY TO USE”
“As advertised”
“Remote works well”
“Great design”
“adhere well”
What buyers complain about
“Breaks easily”
“Adhesive is awful”
“low quality product”
“Very dim”
“Never worked”
“Incorrect colors”
“Doesn't stay connected”
“seems a bit over price”
“Very dim”
“Not sturdy”
Top return reasons
Common questions
- Is colored lights profitable to sell on Amazon United States?
- The niche generates $142K/yr across 70 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Worth a look (56/100).
- How competitive is the colored lights niche?
- 59 brands and 103 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in colored lights?
- Top complaints mined from reviews: Durability, Adhesion/Stickiness, Quality-Overall. The return rate is 2.5%.
- When does demand for colored lights peak?
- Demand peaks in Jul–Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the colored lights niche?
- Listings span $7.43–$63.66; the average listing price is $21.20 (sweet spot $15–$100). The average incumbent carries 8,890 reviews — the moat a new listing must climb.