Skip to content
38

colored light bulbs outdoor

Skip it

A small market ($11K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 16Conversion 31Competition 41Returns 66Price range 65Avg price 77Brand share 69Review moat 34Quality gap 37

Avg price

Great$15.71

avg listing price — sweet spot $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Returns

Good2.4%

return rate — above 5% kills the launch gate

Price range

Good$6.90–$29.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,064

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-18.2%

90-day search growth — must beat 0% to launch

Market size

Bad$11K

$11K/yr · 29K searches

According to Flapen's Amazon United States niche tracking, colored light bulbs outdoor is a $11K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 38/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

colored light bulbs outdoor market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$31K–$39K
units × avg price
Conversion rate
2.4%
Avg BSR
#746
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
12.3%
Avg brand age
49 months
Avg seller age
174 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

17

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

31%

  • ORALUCE27%
  • JAHEKS12%
  • ILC11%
  • U4GLORY8%
  • AFINSEA6%
  • Droiee6%

Demand

Weekly Amazon search volume, last 36 weeks — -18.2% search growth over the last 90 days.
4K3KHoliday '25Spike '26Nov '25Jan '26Feb '26Mar '26May '26Jun '26

Top colored light bulbs outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1K20%$2K30%$3K40%$4K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about colored light bulbs outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow28%

“Amazing brightness”

Color22%

“Bright blue”

Quality-Overall7%

“Excellent product”

Value For Money6%

“Good value”

Advertised Vs Actual Product5%

“As advertised”

Bulb Flicker/Dimming/Color5%

“Love these bulbs”

Remote Control4%

“love the remote function”

Assembly/Installation4%

“Easy installation”

Ease Of Use4%

“Easy to use”

Durability2%

“feel durable”

What buyers complain about

Brightness/Shine/Glow18%

“Not bright enough”

Color12%

“Color not true”

Bulb Flicker/Dimming/Color12%

“it started flickering”

Durability10%

“Its been broken for a couple months”

Connectivity-Overall9%

“Disconnect frequently”

Value For Money5%

“Waste of money”

Quality-Overall5%

“Junk”

Functionality-Overall3%

“Bulb 1 won't work”

Defective Material/Parts2%

“One of the bulbs arrived defective”

Advertised Vs Actual Product1%

“Not what you think”

Top return reasons

Size-Overall25%
Bulb Flicker/Dimming/Color20%
Brightness/Shine/Glow16%
Color9%
Compatibility-Overall5%
Advertised Vs Actual Product5%
Functionality-Overall5%
Connectivity-Overall5%
Value For Money3%
Defective Material/Parts2%

Common questions

Is colored light bulbs outdoor profitable to sell on Amazon United States?
The niche generates $11K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Skip it (38/100).
How competitive is the colored light bulbs outdoor niche?
13 brands and 17 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in colored light bulbs outdoor?
Top complaints mined from reviews: Brightness/Shine/Glow, Color, Bulb Flicker/Dimming/Color. The return rate is 2.4%.
What does it cost to enter the colored light bulbs outdoor niche?
Listings span $6.90–$29.83; the average listing price is $15.71 (sweet spot $15–$100). The average incumbent carries 3,064 reviews — the moat a new listing must climb.