Skip to content

Colored Light Bulbs Outdoor

Fail

Shoppers spend only $11K a year here, so Colored Light Bulbs Outdoor is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$11K/yr29K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
60%top-5 click share · 13 brands · 17 sellers

Flapen Score

Colored Light Bulbs Outdoor against its category

The dotted line is the Tools & Home Improvement average. Past it, Colored Light Bulbs Outdoor is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Colored Light Bulbs Outdoor market on Amazon at a glance

Shoppers on Amazon United States searched for Colored Light Bulbs Outdoor 29K times last year and spent an estimated $11K. The top 5 brands take 63% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
2.4%
Market size, estimated
$11Ka year
Top search term
colored light bulbs outdoor21K searches a year

02 · Price

A sale here is worth $15.71.

Listings sell for $15.71 on average, from $6.90 to $29.83. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $15.71 that is $0 to $2K a year per listing.

Average price
$15.71inside the $15 to $100 sweet spot
Price range
$6.90–$29.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #746 within Light Bulbs. It carries 3,064 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#746in Light Bulbs
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
3,064per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Colored Light Bulbs Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$3K$4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

17

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

31%

  • ORALUCE27%
  • JAHEKS12%
  • ILC11%
  • U4GLORY8%
  • AFINSEA6%
  • Droiee6%

Demand

Colored Light Bulbs Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 17.8× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Colored Light Bulbs Outdoor

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Brightness/Shine/Glow”
18%of negative reviews mention “Brightness/Shine/Glow”
2.4%of orders come back
“Not bright enough”
A buyer, on “Brightness/Shine/Glow”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Colored Light Bulbs Outdoor questions

Answered from the same tracked data.