Color Changing String Lights
MaybeProducts sell for $40.96 on average, inside the sweet spot. But buyers convert on only 1.8% of searches, so Color Changing String Lights is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 9,536 Tools & Home Improvement niches · +11 vs the category median of 4859
- Market size
- $315K/yr430K searches / yr
- 90-day growth
- +12.0%search demand this quarter
- Competition
- 31%top-5 click share · 41 brands · 64 sellers
Flapen Score
Color Changing String Lights against its category
The dotted line is the Tools & Home Improvement average. Past it, Color Changing String Lights is stronger. Inside it, weaker.
Market
The Color Changing String Lights market on Amazon at a glance
Shoppers on Amazon United States searched for Color Changing String Lights 430K times last year and spent an estimated $315K. The top 5 brands take 53% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $315K a year.
- Searches, last 12 months
- 430K
- Growth, 90 days vs prior 90
- +12.0%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $315Ka year
- Peak month
- November6.6× the quietest month
- Top search term
- color changing string lights102K searches a year
02 · Price
A sale here is worth $40.96.
Listings sell for $40.96 on average, from $8.21 to $183.42. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $40.96 that is $4K to $10K a year per listing.
- Average price
- $40.96inside the $15 to $100 sweet spot
- Price range
- $8.21–$183.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$10K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #346 within String Lights. It carries 5,643 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 9.0%
- Average rank
- #346in String Lights
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 5,643per listing
- Listings tracked
- 64
04 · Newcomers
Amazon counts 12 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Color Changing String Lights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CAWWS Outdoor String Lights 50FT Color Changing Patio Lights Waterproof
- Price
- $39.56
- Rating
- 4.2/5
- Reviews
- 1,547
- Age
- 2y ago
TW SHINE Smart Christmas Lights 100 LED 33FT Color Changing Halloween String Lights Clear Wire with Remote & APP Waterproof RGB Christmas Tree Light for Outdoor Indoor Decorations
- Price
- $17.35
- Rating
- 4.3/5
- Reviews
- 419
- Age
- 11mo ago
Minetom 33ft Plug in Color Changing Fairy String Lights with Remote
- Price
- $14.96
- Rating
- 4.5/5
- Reviews
- 20,001
- Age
- 7y ago
Dazzle Bright Smart Christmas String Lights 98FT 300 LED RGB Color Changing String Lights with Remote & App Controlled Halloween Decorations for Indoor Outdoor Holiday Xmas Tree Party Decor
- Price
- $28.61
- Rating
- 4.4/5
- Reviews
- 8,545
- Age
- 2y ago
Beizelte Outdoor String Lights 150FT RGB+IC Outside Light Dimmable Shatterproof LED Bulbs IP67 Waterproof Chasing Effect Lighting DreamColor Patio Strip Lights for Backyard Balcony Outdoor Living
- Price
- $76.38
- Rating
- 2.3/5
- Reviews
- 72
- Age
- 6mo ago
Trending
90-day click momentum
Outdoor String Lights 200FT Smart RGB+IC Patio Lights with Shatterproof LED Bulbs Outside Light Dimmable Patio for Decor DIY IP67 Waterproof Courtyard garden Holiday LED lights more Scene Modes
- Price
- $123.66
- Rating
- 4.3/5
- Reviews
- 12,059
- Age
- 6mo ago
Beizelte Outdoor String Lights 150FT RGB+IC Outside Light Dimmable Shatterproof LED Bulbs IP67 Waterproof Chasing Effect Lighting DreamColor Patio Strip Lights for Backyard Balcony Outdoor Living
- Price
- $76.38
- Rating
- 2.3/5
- Reviews
- 72
- Age
- 6mo ago
Enbrighten Vintage Outdoor String Lights 48ft 24 Bulbs Remote Control
- Price
- $183.42
- Rating
- 4.6/5
- Reviews
- 2,853
- Age
- 10y ago
EIKOSON 26FT Outdoor String Lights Outdoor Lights for Patio with 12+2 LED RGBW Color Change 3000K Bright White Waterproof Bulbs Dimmer & Remote Customized 12 Colors & 4 Modes for Backyard Decor
- Price
- $44.54
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 1y ago
JMEXSUSS 100 LED Color Changing Halloween String Lights with Remote & APP
- Price
- $24.61
- Rating
- 4.6/5
- Reviews
- 14,853
- Age
- 1y ago
Newest
by launch dateBeizelte Outdoor String Lights 150FT RGB+IC Outside Light Dimmable Shatterproof LED Bulbs IP67 Waterproof Chasing Effect Lighting DreamColor Patio Strip Lights for Backyard Balcony Outdoor Living
- Price
- $76.38
- Rating
- 2.3/5
- Reviews
- 72
- Age
- 6mo ago
Outdoor String Lights 200FT Smart RGB+IC Patio Lights with Shatterproof LED Bulbs Outside Light Dimmable Patio for Decor DIY IP67 Waterproof Courtyard garden Holiday LED lights more Scene Modes
- Price
- $123.66
- Rating
- 4.3/5
- Reviews
- 12,059
- Age
- 6mo ago
Minetom 82ft 250LED Smart Color Changing Christmas Halloween Tree Lights
- Price
- $22.95
- Rating
- 4.5/5
- Reviews
- 430
- Age
- 10mo ago
TW SHINE Smart Christmas Lights 100 LED 33FT Color Changing Halloween String Lights Clear Wire with Remote & APP Waterproof RGB Christmas Tree Light for Outdoor Indoor Decorations
- Price
- $17.35
- Rating
- 4.3/5
- Reviews
- 419
- Age
- 11mo ago
Govee S14 Bulb Outdoor String Lights 2 96ft RGBICWW 30 LED Bulbs IP66
- Price
- $80.22
- Rating
- 4.3/5
- Reviews
- 1,103
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
41 falling
Sellers
64
Top-5 brand share
53%
Top 20: 86%
Top-5 click share
31%
Top 20: 67%
Open market
41%
- Govee13%
- Minetom11%
- CAWWS10%
- Dazzle Bright10%
- TW SHINE9%
- Beizelte6%
Demand
Color Changing String Lights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.6×
Search terms
Top Color Changing String Lights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- color changing string lights102K/yr
- color changing outdoor string lights27K/yr
- smart string lights30K/yr
- rgb string lights26K/yr
- colored string lights21K/yr
- colorful string lights15K/yr
- string lights color changing16K/yr
- led color changing string lights25K/yr
- color changing christmas lights74K/yr
- multicolor string lights17K/yr
Reviews and returns
What reviews say buyers love and hate about Color Changing String Lights
We read the reviews and the return reasons for every product selling here.
“Did NOT last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
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FAQ
Common Color Changing String Lights questions
Answered from the same tracked data.