Is Color Changing Spot Lights Outdoor profitable to sell on Amazon United States?

Flapen scores Color Changing Spot Lights Outdoor 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $9K a year across 19 tracked products. Amazon counts 3 of the 7 products launched in the last year as successful launches. Search demand grew +69.4% in the last 90 days.

How competitive is the Color Changing Spot Lights Outdoor niche on Amazon United States?

17 brands and 23 sellers compete in Color Changing Spot Lights Outdoor on Amazon United States. The top 5 Color Changing Spot Lights Outdoor products take 46% of clicks, and the top 5 brands take 53%.

What do buyers complain about in Color Changing Spot Lights Outdoor?

Color Changing Spot Lights Outdoor buyers on Amazon United States complain most about Brightness/Shine/Glow, Durability, and Quality-Overall. Returns run at 5.1% of orders, which is high.

When does demand for Color Changing Spot Lights Outdoor peak?

Search demand for Color Changing Spot Lights Outdoor on Amazon United States peaks in Sep–Oct–Nov–Dec, and the busiest month runs 20.2× the quietest.

What does it cost to enter the Color Changing Spot Lights Outdoor niche?

Color Changing Spot Lights Outdoor sells for $37.05 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $17.33 to $66.20. The average product has 2,499 reviews, the count a new listing must catch up to.

Color Changing Spot Lights Outdoor

Maybe

Products sell for $37.05 on average, inside the sweet spot. But shoppers spend only $9K a year here, so Color Changing Spot Lights Outdoor is a Maybe.

Filters High Returns

Flapen Score: 52
52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size: $9K/yr23K searches / yr
90-day growth: +69.4%search demand this quarter
Competition: 46%top-5 click share · 17 brands · 23 sellers

Flapen Score

Color Changing Spot Lights Outdoor against its category

The dotted line is the Tools & Home Improvement average. Past it, Color Changing Spot Lights Outdoor is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Color Changing Spot Lights Outdoor market on Amazon at a glance

Shoppers on Amazon United States searched for Color Changing Spot Lights Outdoor 23K times last year and spent an estimated $9K. The top 5 brands take 53% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +69.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months: 23K
Growth, 90 days vs prior 90: +69.4%
Conversion, latest week: 1.1%
Market size, estimated: $9Ka year
Peak month: October20.2× the quietest month
Top search term: colored spot lights outdoor10K searches a year

02 · Price

A sale here is worth $37.05.

Listings sell for $37.05 on average, from $17.33 to $66.20. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $37.05 that is $0 to $4K a year per listing.

Average price: $37.05inside the $15 to $100 sweet spot
Price range: $17.33–$66.20
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–1K
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #193 within Landscape Lighting. It carries 2,499 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 100%
Out of stock, average day: 13.5%
Average rank: #193in Landscape Lighting
Average rating: 4.34 starsAmazon United States average 4.42 stars
Average reviews: 2,499per listing
Listings tracked: 19

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 7
Successful launches: 3Amazon's first-year sales bar
Average brand age: 34 months

Products