Color Changing Christmas Lights
MaybeProducts sell for $65.19 on average, inside the sweet spot. But buyers convert on only 1.3% of searches, so Color Changing Christmas Lights is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 4858
- Market size
- $313K/yr385K searches / yr
- 90-day growth
- +53.3%search demand this quarter
- Competition
- 41%top-5 click share · 35 brands · 49 sellers
Flapen Score
Color Changing Christmas Lights against its category
The dotted line is the Tools & Home Improvement average. Past it, Color Changing Christmas Lights is stronger. Inside it, weaker.
Market
The Color Changing Christmas Lights market on Amazon at a glance
Shoppers on Amazon United States searched for Color Changing Christmas Lights 385K times last year and spent an estimated $313K. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +53.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $313K a year.
- Searches, last 12 months
- 385K
- Growth, 90 days vs prior 90
- +53.3%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $313Ka year
- Peak month
- November11.0× the quietest month
- Top search term
- smart outdoor string lights26K searches a year
02 · Price
A sale here is worth $65.19.
Listings sell for $65.19 on average, from $17.35 to $216.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $65.19 that is $7K to $16K a year per listing.
- Average price
- $65.19inside the $15 to $100 sweet spot
- Price range
- $17.35–$216.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$16K
- Returns
- 6.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #470 within String Lights. It carries 1,666 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 18.2%
- Average rank
- #470in String Lights
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 1,666per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 13 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Color Changing Christmas Lights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CAWWS Outdoor String Lights 50FT Color Changing Patio Lights Waterproof
- Price
- $39.56
- Rating
- 4.2/5
- Reviews
- 1,547
- Age
- 2y ago
Beizelte Outdoor String Lights 150FT RGB+IC Outside Light Dimmable Shatterproof LED Bulbs IP67 Waterproof Chasing Effect Lighting DreamColor Patio Strip Lights for Backyard Balcony Outdoor Living
- Price
- $76.38
- Rating
- 2.3/5
- Reviews
- 72
- Age
- 6mo ago
Govee Outdoor String Lights H7015 with 15 Dimmable RGBIC LED Bulbs 48ft IP65 Waterproof Shatterproof Holidays Decorations Color Changing Warm White Lights with 47 Scene Modes for Christmas Decor
- Price
- $46.41
- Rating
- 4.2/5
- Reviews
- 3,903
- Age
- 5y ago
Govee S14 Bulb Outdoor String Lights 2 96ft RGBICWW 30 LED Bulbs IP66
- Price
- $80.22
- Rating
- 4.3/5
- Reviews
- 1,103
- Age
- 1y ago
Mlambert 48FT Outdoor Patio Lights Waterproof Dimmable with Remote RGB Cafe LED String Light with 15 Shatterproof Bulbs for Bistro Party-Black 1 Pack
- Price
- $37.94
- Rating
- 4.2/5
- Reviews
- 2,459
- Age
- 6y ago
Trending
90-day click momentum
AILBTON RGB+IC 400FT Outdoor String Lights Bulbs IP67 Waterproof LED Color Changing Smart App Hanging Shatterproof Light with Remote Controller for Outside Patio Backyard Garden Party
- Price
- $181.39
- Rating
- 4.2/5
- Reviews
- 530
- Age
- 6mo ago
Ecoeve Outdoor String Lights 100FT Patio Lights for Outside Smart App & Remote Control with Timer Dimmable with 4 Scene Modes Warm White Waterproof LED Bulbs for Garden Yard and Backyard Decor
- Price
- $46.05
- Rating
- 4.8/5
- Reviews
- 151
- Age
- 1mo ago
Beizelte Outdoor String Lights 150FT RGB+IC Outside Light Dimmable Shatterproof LED Bulbs IP67 Waterproof Chasing Effect Lighting DreamColor Patio Strip Lights for Backyard Balcony Outdoor Living
- Price
- $76.38
- Rating
- 2.3/5
- Reviews
- 72
- Age
- 6mo ago
Outdoor String Lights 200FT Smart RGB+IC Patio Lights with Shatterproof LED Bulbs Outside Light Dimmable Patio for Decor DIY IP67 Waterproof Courtyard garden Holiday LED lights more Scene Modes
- Price
- $123.66
- Rating
- 4.3/5
- Reviews
- 12,059
- Age
- 6mo ago
TaiGLow Outdoor String Lights Waterproof 48FT with 20 Bulbs
- Price
- $37.83
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 7mo ago
Newest
by launch dateEcoeve Outdoor String Lights 100FT Patio Lights for Outside Smart App & Remote Control with Timer Dimmable with 4 Scene Modes Warm White Waterproof LED Bulbs for Garden Yard and Backyard Decor
- Price
- $46.05
- Rating
- 4.8/5
- Reviews
- 151
- Age
- 1mo ago
Beizelte Outdoor String Lights 150FT RGB+IC Outside Light Dimmable Shatterproof LED Bulbs IP67 Waterproof Chasing Effect Lighting DreamColor Patio Strip Lights for Backyard Balcony Outdoor Living
- Price
- $76.38
- Rating
- 2.3/5
- Reviews
- 72
- Age
- 6mo ago
Outdoor String Lights 200FT Smart RGB+IC Patio Lights with Shatterproof LED Bulbs Outside Light Dimmable Patio for Decor DIY IP67 Waterproof Courtyard garden Holiday LED lights more Scene Modes
- Price
- $123.66
- Rating
- 4.3/5
- Reviews
- 12,059
- Age
- 6mo ago
AILBTON RGB+IC 400FT Outdoor String Lights Bulbs IP67 Waterproof LED Color Changing Smart App Hanging Shatterproof Light with Remote Controller for Outside Patio Backyard Garden Party
- Price
- $181.39
- Rating
- 4.2/5
- Reviews
- 530
- Age
- 6mo ago
300FT RGB+IC Outdoor String Lights Dimmable Shatterproof LED Bulbs IP67 Waterproof DreamColor Chasing Lights Multicolor Dynamic Lighting for Patio Balcony Garden & Outdoor Living Area Decoration
- Price
- $145.69
- Rating
- 4.3/5
- Reviews
- 2,251
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
35 rising
Sellers
49
Top-5 brand share
55%
Top 20: 88%
Top-5 click share
41%
Top 20: 76%
Open market
40%
- Govee20%
- CAWWS13%
- Beizelte11%
- Mlambert6%
- AILBTON6%
- Dazzle Bright5%
Demand
Color Changing Christmas Lights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.0×
Search terms
Top Color Changing Christmas Lights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smart outdoor string lights26K/yr
- color changing outdoor lights54K/yr
- outdoor color changing lights52K/yr
- outdoor color changing string lights20K/yr
- outdoor string lights color changing19K/yr
- outdoor lights color changing22K/yr
- smart string lights outdoor15K/yr
- outdoor color lights13K/yr
- color changing string lights outdoor15K/yr
- outdoor colored lights13K/yr
Reviews and returns
What reviews say buyers love and hate about Color Changing Christmas Lights
We read the reviews and the return reasons for every product selling here.
“breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Solar Outdoor Lights
$30.2M/yr+39.8%
Solar Watering Can with Cascading Lights
$304K/yr+124.3%
Solar Flowers
$607K/yr+52.0%
Flex Seal
$2.6M/yr+71.6%
Black and Decker 20v Lithium Battery
$2.0M/yr+92.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Color Changing Christmas Lights questions
Answered from the same tracked data.