Skip to content

Collapsible Ladder 12 Ft

Fail

The top 5 brands take 100% of clicks, so Collapsible Ladder 12 Ft is a Fail.

Flapen Score
28
28 / 100
Ranks 9,312 of 9,536 Tools & Home Improvement niches · −20 vs the category median of 48
Market size
$50K/yr47K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
85%top-5 click share · 3 brands · 12 sellers

Flapen Score

Collapsible Ladder 12 Ft against its category

The dotted line is the Tools & Home Improvement average. Past it, Collapsible Ladder 12 Ft is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collapsible Ladder 12 Ft market on Amazon at a glance

Shoppers on Amazon United States searched for Collapsible Ladder 12 Ft 47K times last year and spent an estimated $50K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
0.9%
Market size, estimated
$50Ka year
Peak month
November4.5× the quietest month
Top search term
vevor ladder21K searches a year

02 · Price

A sale here is worth $114.83.

Listings sell for $114.83 on average, from $63.98 to $158.35. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $114.83 that is $0 to $11K a year per listing.

Average price
$114.83above the $15 to $100 sweet spot
Price range
$63.98–$158.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 54.3% of listings are out of stock. The average listing ranks #22 within Ladders. It carries 987 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
90%
Out of stock, average day
54.3%
Average rank
#22in Ladders
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
987per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Collapsible Ladder 12 Ft products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

$0$8K$15K$23K$30K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • VEVOR93%
  • SINMEIRUN4%
  • DEZEX3%
  • Open — no brand owns it (0%)

Demand

Collapsible Ladder 12 Ft search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Collapsible Ladder 12 Ft search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vevor ladder21K/yr
  • vevor telescoping ladder20K/yr
  • vevor ladder telescoping6K/yr
  • vevor telescoping ladder 18.5 ft545/yr

Reviews and returns

What reviews say buyers love and hate about Collapsible Ladder 12 Ft

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Strength”
4.2%of orders come back
“Very flimsy as well”
A buyer, on “Strength”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Collapsible Ladder 12 Ft questions

Answered from the same tracked data.