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Cold Weather Extension Cord

Fail

Demand is soft, at -76.0% this quarter, so Cold Weather Extension Cord is a Fail.

Flapen Score
31
31 / 100
Ranks 9,140 of 9,536 Tools & Home Improvement niches · −17 vs the category median of 48
Market size
$6K/yr15K searches / yr
90-day growth
-76.0%search demand this quarter
Competition
71%top-5 click share · 7 brands · 14 sellers

Flapen Score

Cold Weather Extension Cord against its category

The dotted line is the Tools & Home Improvement average. Past it, Cold Weather Extension Cord is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cold Weather Extension Cord market on Amazon at a glance

Shoppers on Amazon United States searched for Cold Weather Extension Cord 15K times last year and spent an estimated $6K. The top 5 brands take 82% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -76.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-76.0%
Conversion, latest week
1.3%
Market size, estimated
$6Ka year
Top search term
cold weather extension cord12K searches a year

02 · Price

A sale here is worth $29.45.

Listings sell for $29.45 on average, from $10.58 to $48.07. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $29.45 that is $0 to $3K a year per listing.

Average price
$29.45inside the $15 to $100 sweet spot
Price range
$10.58–$48.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #1,277 within Cords, Adapters & Multi-Outlets. It carries 872 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#1,277in Cords, Adapters & Multi-Outlets
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
872per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Cold Weather Extension Cord products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$605$1K$2K$2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

14

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

8%

  • Clear Power34%
  • KLEIN TOOLS13%
  • Eastman13%
  • Rocky Mountain Goods11%
  • IRON FORGE CABLE11%
  • huanchain10%
  • Open — no brand owns it (1 brand, 8%)

Demand

Cold Weather Extension Cord search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 10.3× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Cold Weather Extension Cord

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Quality-Overall”
2.0%of orders come back
“Cheap”
A buyer, on “Quality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Cold Weather Extension Cord questions

Answered from the same tracked data.