Is Cold Chisel profitable to sell on Amazon United States?

Flapen scores Cold Chisel 49 out of 100 on Amazon United States, a Fail. Shoppers spend $120K a year across 19 tracked products. Search demand grew -6.4% in the last 90 days.

How competitive is the Cold Chisel niche on Amazon United States?

13 brands and 56 sellers compete in Cold Chisel on Amazon United States. The top 5 Cold Chisel products take 63% of clicks, and the top 5 brands take 77%.

What do buyers complain about in Cold Chisel?

Cold Chisel buyers on Amazon United States complain most about Rusts/Corrodes, Durability, and Size-Overall. Returns run at 0.9% of orders.

When does demand for Cold Chisel peak?

Search demand for Cold Chisel on Amazon United States is steady all year. The busiest month runs 1.2× the quietest.

What does it cost to enter the Cold Chisel niche?

Cold Chisel sells for $18.88 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.90 to $46.99. The average product has 985 reviews, the count a new listing must catch up to.

Cold Chisel

Fail

Demand is soft, at -6.4% this quarter, so Cold Chisel is a Fail.

Flapen Score: 49
49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size: $120K/yr83K searches / yr
90-day growth: -6.4%search demand this quarter
Competition: 63%top-5 click share · 13 brands · 56 sellers

Flapen Score

Cold Chisel against its category

The dotted line is the Tools & Home Improvement average. Past it, Cold Chisel is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Cold Chisel market on Amazon at a glance

Shoppers on Amazon United States searched for Cold Chisel 83K times last year and spent an estimated $120K. The top 5 brands take 77% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months: 83K
Growth, 90 days vs prior 90: -6.4%
Conversion, latest week: 7.7%
Market size, estimated: $120Ka year
Peak month: April1.2× the quietest month
Top search term: cold chisel31K searches a year

02 · Price

A sale here is worth $18.88.

Listings sell for $18.88 on average, from $5.90 to $46.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $18.88 that is $2K to $5K a year per listing.

Average price: $18.88inside the $15 to $100 sweet spot
Price range: $5.90–$46.99
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$5K
Returns: 0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #43 within Chisels. It carries 985 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 63%
Prime listings: 100%
Out of stock, average day: 3.4%
Average rank: #43in Chisels
Average rating: 4.61 starsAmazon United States average 4.42 stars
Average reviews: 985per listing
Listings tracked: 19