cobra fire blanket
Skip itSoft demand (-80.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$31.42avg listing price — sweet spot $15–$100
Price range
Great$13.21–$57.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$254K$254K/yr · 65K searches
Review moat
Bad9,718.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad92%top-5 click share — a locked-up shelf
Growth
Bad-80.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cobra fire blanket is a $254K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
cobra fire blanket market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- $157K–$189K
- units × avg price
- Conversion rate
- 12.5%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 237 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Mart Cobra81%
- WUERLI6%
- SecuCaptain5%
- Prepared Hero5%
- JJ CARE3%
Demand
Weekly Amazon search volume, last 43 weeks — -80.0% search growth over the last 90 days.Top cobra fire blanket search terms
- cobra fire blanket50K/yr
- mart cobra fire blanket5K/yr
- cobra fire blanket 4 pack10K/yr
Top cobra fire blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mart Cobra Emergency Fire Blanket for Home & Kitchen 2-Pack Safety
Mart Cobra$35.864.8★5,864 rev
Mart Cobra Emergency Fire Blanket for Home & Kitchen 4-Pack Safety
Mart Cobra$57.064.8★5,864 rev
WUERLI Fire Blanket for Home and Kitchen 40 x 40 4 Pack Emergency Fire Blanket
WUERLI$20.704.8★2,300 rev
Prepared Hero Emergency Fire Blanket - 2 Pack - Fire Suppression for Kitchen 39 x 39 Fiberglass Fire Blanket for Home
Prepared Hero$37.314.8★32,535 rev
Mart Cobra Emergency Fire Blanket for Home & Kitchen 1-Pack Safety
Mart Cobra$23.454.8★5,864 rev
Newest
by launch dateWUERLI Fire Blanket for Home and Kitchen 40 x 40 4 Pack Emergency Fire Blanket
WUERLI$20.702,300 rev
SecuCaptain Emergency Fire Blanket for Home and Kitchen - 2 Pack 40x40 Flame Suppression Fiberglass Fire Blankets for House Camping Car Office Warehouse Emergency Survival Safety
SecuCaptain$13.219,257 rev
SecuCaptain Emergency Fire Blanket for Home and Kitchen - 4 Pack 40x40 Flame Suppression Fiberglass Fire Blankets for House Camping Car Office Warehouse Survival Safety
SecuCaptain$19.899,257 rev
Mart Cobra Emergency Fire Blanket for Home & Kitchen 4-Pack Safety
Mart Cobra$57.065,864 rev
Mart Cobra Emergency Fire Blanket for Home & Kitchen 1-Pack Safety
Mart Cobra$23.455,864 rev
Trending
90-day click momentumWUERLI Fire Blanket for Home and Kitchen 40 x 40 4 Pack Emergency Fire Blanket
WUERLI$20.704.8★
JJ CARE Fire Blanket 5 Packs with Hooks and Gloves 40 x 40 Emergency Fire Blanket for Home & Kitchen High Heat Resistant Fire Suppression Blankets for Home Safety Kitchen and Camping
JJ CARE$43.844.8★
Mart Cobra Emergency Fire Blanket for Home & Kitchen 2-Pack Safety
Mart Cobra$35.864.8★
SecuCaptain Emergency Fire Blanket for Home and Kitchen - 2 Pack 40x40 Flame Suppression Fiberglass Fire Blankets for House Camping Car Office Warehouse Emergency Survival Safety
SecuCaptain$13.214.8★
Mart Cobra Emergency Fire Blanket for Home & Kitchen 4-Pack Safety
Mart Cobra$57.064.8★
What buyers say about cobra fire blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Great product to have on hand”
“Easy to use and store”
“Great value”
“Easy to use in case of fire”
“As advertised”
“Great gift for anyone”
“Great Safety”
“safe for apartments”
“Compact for storage”
“it can be stored anywhere”
What buyers complain about
“And they make my skin feel like its on fire”
“it burned and disintegrated in my situation”
“Out of date certification”
“Small price for piece of mind”
“is all those shards are currently pricking my hands like hundreds of splinters”
“now they are stinking up the garage”
“Gotta say your blankets are not good”
“Without it, the bag will likely tear through when deployment of the blanket is attempted”
“Do not use as instructed”
“we have been somewhat sceptical if it was a fear mongering advertising tactic”
Top return reasons
Common questions
- Is cobra fire blanket profitable to sell on Amazon United States?
- The niche generates $254K/yr across 8 tracked products. 90-day search growth is -80.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the cobra fire blanket niche?
- 5 brands and 8 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cobra fire blanket?
- Top complaints mined from reviews: Allergies, Flammable, Certifications. The return rate is 0.7%.
- What does it cost to enter the cobra fire blanket niche?
- Listings span $13.21–$57.06; the average listing price is $31.42 (sweet spot $15–$100). The average incumbent carries 9,719 reviews — the moat a new listing must climb.