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Cobra Fire Blanket

Fail

Demand is soft, at -80.0% this quarter, so Cobra Fire Blanket is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$254K/yr65K searches / yr
90-day growth
-80.0%search demand this quarter
Competition
92%top-5 click share · 5 brands · 8 sellers

Flapen Score

Cobra Fire Blanket against its category

The dotted line is the Tools & Home Improvement average. Past it, Cobra Fire Blanket is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cobra Fire Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Cobra Fire Blanket 65K times last year and spent an estimated $254K. All 5 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

12.5% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -80.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-80.0%
Conversion, latest week
12.5%
Market size, estimated
$254Ka year
Top search term
cobra fire blanket50K searches a year

02 · Price

A sale here is worth $31.42.

Listings sell for $31.42 on average, from $13.21 to $57.06. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $31.42 that is $16K to $24K a year per listing.

Average price
$31.42inside the $15 to $100 sweet spot
Price range
$13.21–$57.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$16K–$24K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Fire Safety. It carries 9,719 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#66in Fire Safety
Average rating
4.80 starsAmazon United States average 4.42 stars
Average reviews
9,719per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cobra Fire Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

$0$38K$76K$114K$152K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Mart Cobra81%
  • WUERLI6%
  • SecuCaptain5%
  • Prepared Hero5%
  • JJ CARE3%

Demand

Cobra Fire Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 62.7× · 10 of 12 months tracked

Search terms

Top Cobra Fire Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cobra fire blanket50K/yr
  • mart cobra fire blanket5K/yr
  • cobra fire blanket 4 pack10K/yr

Reviews and returns

What reviews say buyers love and hate about Cobra Fire Blanket

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Allergies”
0.7%of orders come back
“And they make my skin feel like its on fire”
A buyer, on “Allergies”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Cobra Fire Blanket questions

Answered from the same tracked data.