cobalt drill bit set
Launch itA $941K/yr market growing +5.0% this quarter with returns at 1.3% — clears our launch bar.
Avg price
Great$53.79avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great$941K$941K/yr · 306K searches
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$9.26–$192.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,881.94avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cobalt drill bit set is a $941K/yr Amazon United States market (306K searches/yr). The top 5 brands hold 61% of demand. Verdict: Launch it — 63/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
cobalt drill bit set market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $807K–$1.1M
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 3.7%
- Avg brand age
- 50 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
108
Top-5 brand share
61%
Top 20: 98%
Top-5 click share
45%
Top 20: 87%
Open market
35%
- MACXCOIP21%
- Bosch16%
- DEWALT9%
- SEDIANAS8%
- Pro Edge Technology6%
- Sinyeenglon5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top cobalt drill bit set search terms
- cobalt drill bit set154K/yr
- drill bit for stainless steel18K/yr
- stainless steel drill bits20K/yr
- cobalt drill bits for hardened steel24K/yr
- m35 cobalt drill bit set10K/yr
- drill bits for stainless steel15K/yr
- hardened steel drill bits8K/yr
- cobalt drill6K/yr
- drill bit for hardened steel6K/yr
- drill bits with lifetime warranty3K/yr
Top cobalt drill bit set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MACXCOIP Cobalt Drill Bit Set 13Pcs M35 High Speed Steel Jobber Length Drill Bit Kit for Hardened Metal Stainless Steel Cast Iron Wood and Plastic with Index Storage Case 1/16-1/4
MACXCOIP$9.424.4★2,615 rev
BOSCH CO14B 14-Piece Cobalt Drill Bit Set with Included Case - M42 Metal Drill Bits with Three-Flat Shank for Drilling Applications in Stainless Steel Cast Iron Titanium and Light-Gauge Metal
Bosch$38.444.6★7,163 rev
13pcs Cobalt Drill Bits Set M35 HSS Jobber Drill Bits Set 1/16-1/4
Pro Edge Technology$10.814.4★501 rev
Sinyeenglon Cobalt Drill Bits Set for Hardened Metal and Stainless Steel 99Pcs M35 High Speed Steel Twist Jobber Drill Bits 1/16-3/8 with Plastic Index Storage Case
Sinyeenglon$60.464.5★333 rev
Cobalt Drill Bit Set - 15Pcs M35 HSS Twist Drill Bits Straight Shank Metal Drills bit Set for Hardened Metal Stainless Steel Cast Iron Wood and Plastic with Index Storage Case 1/16-3/8
SEDIANAS$16.484.4★138 rev
Newest
by launch date
ANGELSWORD M35 Cobalt Stepped Point Tip Drill Bit 29 PCS(1/16-1/2) Titanium Coated Drill bit for Steel Cast Iron Aluminum Brass Acrylics
ANGELSWORD$128.4251 rev
Cobalt Drill Bit Set - 15Pcs M35 HSS Twist Drill Bits Straight Shank Metal Drills bit Set for Hardened Metal Stainless Steel Cast Iron Wood and Plastic with Index Storage Case 1/16-3/8
SEDIANAS$16.48138 rev
Cobalt Drill Bit Set - 29Pcs M35 High Speed Steel Twist Drill Bits for Hardened Metals Stainless Steel Cast Iron and Wooden Plastics with Metal Index Storage Box 1/16-1/2
SEDIANAS$56.0692 rev
Crosstar M35 Cobalt Drill Bit Set for Hardened Metal & Stainless Steel - 21pcs Titanium Aluminum Nitride Coated (TiAlN) Three-Flute Design 1/16-1/2 Metal Drill Bits
Crosstar$41.53129 rev
Axelord 29Pcs Cobalt Drill Bit Set 135 Degree Tip High Speed Steel with Black and Gold Finish Stainless Steel Plastic and Wood with Metal Indexed Storage Case 1/16-1/2
Axelord$35.7553 rev
Trending
90-day click momentum
Milwaukee Electric Tools 48-89-2332 29Pc Cobalt Helix Drill Bit Set Red
Milwaukee$131.894.7★
GuardPro 29Pcs Cobalt Drill Bit Set 135 Degree Tip High Speed Steel with Black and Gold Finish Stainless Steel Plastic and Wood with Metal Indexed Storage Case 1/16-1/2
GuardPro$34.613.9★
ANGELSWORD M35 Cobalt Stepped Point Tip Drill Bit 29 PCS(1/16-1/2) Titanium Coated Drill bit for Steel Cast Iron Aluminum Brass Acrylics
ANGELSWORD$128.424.0★
MACXCOIP Cobalt Drill Bit Set 13Pcs M35 High Speed Steel Jobber Length Drill Bit Kit for Hardened Metal Stainless Steel Cast Iron Wood and Plastic with Index Storage Case 1/16-1/4
MACXCOIP$9.424.4★
Cobalt Drill Bit Set - 15Pcs M35 HSS Twist Drill Bits Straight Shank Metal Drills bit Set for Hardened Metal Stainless Steel Cast Iron Wood and Plastic with Index Storage Case 1/16-3/8
SEDIANAS$16.484.4★
What buyers say about cobalt drill bit set
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality set”
“Excellent Value”
“The precision is very good”
“Stays sharp”
“These bits are portable and durable”
“As advertised”
“easy to grab when needed”
“I also appreciate the included case — its sturdy”
“Nice variety of sizes”
“The quality of the material used to make these is solid”
What buyers complain about
“No quality control at all”
“Broke”
“Not sturdy”
“This bits cut no better than Walmart bits”
“A bit pricey”
“not as sharp or long lasting as I think they should be”
“Used and one bit broken”
“Not is like described”
“These bits overheat fast, and once they get hot, they deform and snap into pieces if you apply even moderate pressure”
“A few pieces broke”
Top return reasons
Common questions
- Is cobalt drill bit set profitable to sell on Amazon United States?
- The niche generates $941K/yr across 32 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Launch it (63/100).
- How competitive is the cobalt drill bit set niche?
- 22 brands and 108 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in cobalt drill bit set?
- Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 1.3%.
- When does demand for cobalt drill bit set peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the cobalt drill bit set niche?
- Listings span $9.26–$192.99; the average listing price is $53.79 (sweet spot $15–$100). The average incumbent carries 2,882 reviews — the moat a new listing must climb.