Is Cluster Lights for Christmas Tree profitable to sell on Amazon United States?

Flapen scores Cluster Lights for Christmas Tree 49 out of 100 on Amazon United States, a Fail. Shoppers spend $144K a year across 40 tracked products. Amazon counts 2 of the 8 products launched in the last year as successful launches. Search demand grew +1.5% in the last 90 days.

How competitive is the Cluster Lights for Christmas Tree niche on Amazon United States?

29 brands and 32 sellers compete in Cluster Lights for Christmas Tree on Amazon United States. The top 5 Cluster Lights for Christmas Tree products take 41% of clicks, and the top 5 brands take 53%.

What do buyers complain about in Cluster Lights for Christmas Tree?

Cluster Lights for Christmas Tree buyers on Amazon United States complain most about Size-Overall, Compatibility-Overall, and Quality-Overall. Returns run at 7.3% of orders, which is high.

When does demand for Cluster Lights for Christmas Tree peak?

Search demand for Cluster Lights for Christmas Tree on Amazon United States peaks in Oct–Nov–Dec, and the busiest month runs 99.4× the quietest.

What does it cost to enter the Cluster Lights for Christmas Tree niche?

Cluster Lights for Christmas Tree sells for $21.85 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.72 to $42.85. The average product has 661 reviews, the count a new listing must catch up to.

Cluster Lights for Christmas Tree

Fail

Buyers convert on only 1.3% of searches, so Cluster Lights for Christmas Tree is a Fail.

Filters No Dominant Brand High Returns

Flapen Score: 49
49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size: $144K/yr503K searches / yr
90-day growth: +1.5%search demand this quarter
Competition: 41%top-5 click share · 29 brands · 32 sellers

Flapen Score

Cluster Lights for Christmas Tree against its category

The dotted line is the Tools & Home Improvement average. Past it, Cluster Lights for Christmas Tree is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Cluster Lights for Christmas Tree market on Amazon at a glance

Shoppers on Amazon United States searched for Cluster Lights for Christmas Tree 503K times last year and spent an estimated $144K. The top 5 brands take 53% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 503K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months: 503K
Growth, 90 days vs prior 90: +1.5%
Conversion, latest week: 1.3%
Market size, estimated: $144Ka year
Peak month: November99.4× the quietest month
Top search term: cluster lights146K searches a year

02 · Price

A sale here is worth $21.85.

Listings sell for $21.85 on average, from $5.72 to $42.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $21.85 that is $16K to $22K a year per listing.

Average price: $21.85inside the $15 to $100 sweet spot
Price range: $5.72–$42.85
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 750–1,000
Revenue per listing a year: $16K–$22K
Returns: 7.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,481 within String Lights. It carries 661 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 98%
Out of stock, average day: 0.0%
Average rank: #1,481in String Lights
Average rating: 4.43 starsAmazon United States average 4.42 stars
Average reviews: 661per listing
Listings tracked: 40

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months: 8
Successful launches: 2Amazon's first-year sales bar
Average brand age: 43 months

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