Cluster Fairy Lights

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months

313K

Growth, 90 days vs prior 90

+5.9%

Conversion, latest week

1.5%

Market size, estimated

$100Ka year

Peak month

December56.5× the quietest month

Top search term

firecracker lights32K searches a year

Listings sell for $20.62 on average, from $5.59 to $47.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $20.62 that is $2K to $5K a year per listing.

Average price

$20.62inside the $15 to $100 sweet spot

Price range

$5.59–$47.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

4.2%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #1,030 within String Lights. It carries 1,007 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

96%

Out of stock, average day

6.5%

Average rank

#1,030in String Lights

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

1,007per listing

Listings tracked

53

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months