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Cloud Light

Fail

Buyers convert on only 0.7% of searches, so Cloud Light is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$430K/yr1.1M searches / yr
90-day growth
-0.9%search demand this quarter
Competition
62%top-5 click share · 11 brands · 16 sellers

Flapen Score

Cloud Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Cloud Light is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cloud Light market on Amazon at a glance

Shoppers on Amazon United States searched for Cloud Light 1.1M times last year and spent an estimated $430K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $430K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
0.7%
Market size, estimated
$430Ka year
Peak month
December2.4× the quietest month
Top search term
cloud lights168K searches a year

02 · Price

A sale here is worth $55.50.

Listings sell for $55.50 on average, from $20.10 to $158.52. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $55.50 that is $14K to $28K a year per listing.

Average price
$55.50inside the $15 to $100 sweet spot
Price range
$20.10–$158.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$14K–$28K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #724 within Novelty Lighting. It carries 276 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
88%
Out of stock, average day
18.9%
Average rank
#724in Novelty Lighting
Average rating
3.82 starsAmazon United States average 4.42 stars
Average reviews
276per listing
Listings tracked
16

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Cloud Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$43K$86K$129K$172K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

16

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

11%

  • Neisouf33%
  • Neptten18%
  • DAWELED15%
  • FUSLITE12%
  • ZOKON8%
  • Nestly3%
  • Open — no brand owns it (5 brands, 11%)

Demand

Cloud Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Cloud Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cloud lights168K/yr
  • led clouds102K/yr
  • cloud lights for ceiling134K/yr
  • cloud ceiling78K/yr
  • cloud light67K/yr
  • cloud led lights for ceiling68K/yr
  • cloud lamp63K/yr
  • clouds for room ceiling95K/yr
  • cloud ceiling kit29K/yr
  • led clouds for ceiling54K/yr

Reviews and returns

What reviews say buyers love and hate about Cloud Light

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Brightness/Shine/Glow”
13%of negative reviews mention “Quality-Overall”
3.2%of orders come back
“Trash”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cloud Light questions

Answered from the same tracked data.