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Clear Coat for Wood

Fail

Shoppers spend only $75K a year here, so Clear Coat for Wood is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$75K/yr61K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
64%top-5 click share · 10 brands · 68 sellers

Flapen Score

Clear Coat for Wood against its category

The dotted line is the Tools & Home Improvement average. Past it, Clear Coat for Wood is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clear Coat for Wood market on Amazon at a glance

Shoppers on Amazon United States searched for Clear Coat for Wood 61K times last year and spent an estimated $75K. The top 5 brands take 88% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
7.6%
Market size, estimated
$75Ka year
Top search term
clear coat for wood16K searches a year

02 · Price

A sale here is worth $16.25.

Listings sell for $16.25 on average, from $6.47 to $64.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $16.25 that is $2K to $4K a year per listing.

Average price
$16.25inside the $15 to $100 sweet spot
Price range
$6.47–$64.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Finishes, Sealers & Stains. It carries 4,512 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Finishes, Sealers & Stains
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
4,512per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
86 months

Products

Top Clear Coat for Wood products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$11K$15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

68

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

9%

  • Minwax47%
  • Varathane27%
  • SENVEN6%
  • BLUEBIRD5%
  • MCTRHG4%
  • Anirun3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Clear Coat for Wood search demand

Weekly searches over the year. Pick a range.

1K750Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Clear Coat for Wood search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clear coat for wood16K/yr
  • wood clear coat8K/yr
  • clear varnish for wood6K/yr
  • polycrylic satin4K/yr
  • polyurethane varnish5K/yr
  • clear wood finish4K/yr
  • wood top coat3K/yr
  • minwax polycrylic clear satin3K/yr
  • wood varnish clear3K/yr
  • wood gloss3K/yr

Reviews and returns

What reviews say buyers love and hate about Clear Coat for Wood

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Paint Quality”
1.1%of orders come back
“Doesn't work well with certain paints”
A buyer, on “Paint Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Clear Coat for Wood questions

Answered from the same tracked data.