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Circular Saw

Fail

Prices span $39.36–$548.59, mostly outside the sweet spot, so Circular Saw is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$8.3M/yr3.0M searches / yr
90-day growth
+0.5%search demand this quarter
Competition
57%top-5 click share · 10 brands · 263 sellers

Flapen Score

Circular Saw against its category

The dotted line is the Tools & Home Improvement average. Past it, Circular Saw is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Circular Saw market on Amazon at a glance

Shoppers on Amazon United States searched for Circular Saw 3.0M times last year and spent an estimated $8.3M. The top 5 brands take 94% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.3M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
1.9%
Market size, estimated
$8.3Ma year
Peak month
November1.5× the quietest month
Top search term
circular saw918K searches a year

02 · Price

A sale here is worth $145.55.

Listings sell for $145.55 on average, from $39.36 to $548.59. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $145.55 that is $291K to $364K a year per listing.

Average price
$145.55above the $15 to $100 sweet spot
Price range
$39.36–$548.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
$291K–$364K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Power Tools. It carries 2,555 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#32in Power Tools
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,555per listing
Listings tracked
26

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Circular Saw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$829K$1.7M$2.5M$3.3M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

263

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

5%

  • DEWALT57%
  • Skil27%
  • DEKOPRO6%
  • RYOBI2%
  • Seesii2%
  • Ecarke2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Circular Saw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Circular Saw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • circular saw918K/yr
  • sierra circular dewalt346K/yr
  • dewalt saw309K/yr
  • skill saw267K/yr
  • dewalt circular saw239K/yr
  • sierra circular157K/yr
  • cordless circular saw120K/yr
  • dewalt circular saw 20v98K/yr
  • circular saw cordless70K/yr
  • sierra dewalt88K/yr

Reviews and returns

What reviews say buyers love and hate about Circular Saw

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
12%of negative reviews mention “Quality-Overall”
3.2%of orders come back
“Piece of garbage”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Circular Saw questions

Answered from the same tracked data.