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Circle Light Bulb

Fail

The top 5 brands take 94% of clicks, so Circle Light Bulb is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$90K/yr79K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
67%top-5 click share · 8 brands · 29 sellers

Flapen Score

Circle Light Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, Circle Light Bulb is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Circle Light Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for Circle Light Bulb 79K times last year and spent an estimated $90K. The top 5 brands take 94% of clicks. Demand peaks in Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
6.0%
Market size, estimated
$90Ka year
Peak month
November1.5× the quietest month
Top search term
circular light bulb12K searches a year

02 · Price

A sale here is worth $19.01.

Listings sell for $19.01 on average, from $9.85 to $35.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $19.01 that is $5K to $10K a year per listing.

Average price
$19.01inside the $15 to $100 sweet spot
Price range
$9.85–$35.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #380 within Light Bulbs. It carries 706 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#380in Light Bulbs
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
706per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Circle Light Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$27K$36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

29

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

4%

  • Celiwace37%
  • CHKADAWA21%
  • BULBMASTER18%
  • COOGGALAN13%
  • Sunlite5%
  • Satco3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Circle Light Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Circle Light Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • circular light bulb12K/yr
  • circle light bulb11K/yr
  • fc8t9/cw 22w cool white8K/yr
  • t9 bulb8K/yr
  • circline light bulbs6K/yr
  • round fluorescent light bulbs6K/yr
  • fc8t95K/yr
  • circular fluorescent light bulbs6K/yr
  • t9 light bulb4K/yr
  • round florescent bulb tubes led replacement for ceiling light3K/yr

Reviews and returns

What reviews say buyers love and hate about Circle Light Bulb

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Brightness/Shine/Glow”
30%of negative reviews mention “Durability”
5.2%of orders come back
“Extremely short lifespan”
A buyer, on “Durability”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Circle Light Bulb questions

Answered from the same tracked data.