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circle light bulb

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 23Growth 22Conversion 67Competition 29Returns 24Price range 79Avg price 85Brand share 16Review moat 70Quality gap 42

Avg price

Great$19.01

avg listing price — sweet spot $15–$100

Price range

Great$9.85–$35.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good705.72

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Returns

Bad5.2%

return rate — above 5% kills the launch gate

Market size

Bad$90K

$90K/yr · 79K searches

Growth

Bad-6.2%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, circle light bulb is a $90K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov. Verdict: Skip it — 38/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

circle light bulb market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
$114K–$152K
units × avg price
Conversion rate
6.0%
Avg BSR
#380
Page quality
0%
Prime
100%
Sponsored
83%
Out of stock
1.3%
Avg brand age
64 months
Avg seller age
160 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

29

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

4%

  • Celiwace37%
  • CHKADAWA21%
  • BULBMASTER18%
  • COOGGALAN13%
  • Sunlite5%
  • Satco3%
  • Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -6.2% search growth over the last 90 days.
2K2KBlack Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Top circle light bulb search terms

  • circular light bulb12K/yr
  • circle light bulb11K/yr
  • fc8t9/cw 22w cool white8K/yr
  • t9 bulb8K/yr
  • circline light bulbs6K/yr
  • round fluorescent light bulbs6K/yr
  • fc8t95K/yr
  • circular fluorescent light bulbs6K/yr
  • t9 light bulb4K/yr
  • round florescent bulb tubes led replacement for ceiling light3K/yr
All search terms

Top circle light bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$18K30%$27K40%$36K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about circle light bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow24%

“Great lights”

Size-Overall16%

“Fit perfect”

Advertised Vs Actual Product11%

“As Advertised”

Assembly/Installation10%

“Easy to install”

Quality-Overall8%

“As advertised no complaints”

Value For Money7%

“Worth it”

Bulb Flicker/Dimming/Color6%

“Good bulb”

Efficiency4%

“Works great”

Ease Of Use3%

“Easy to use”

Color3%

“The daylight color is perfect for seeing fine detail”

What buyers complain about

Durability30%

“Extremely short lifespan”

Brightness/Shine/Glow18%

“Not bright enough”

Bulb Flicker/Dimming/Color15%

“Lasted about a year and started flickering”

Quality-Overall12%

“Poor quality bulbs”

Size-Overall6%

“Didn't fit”

Functionality-Overall4%

“Didnt work”

Color2%

“Way too blue”

Assembly/Installation2%

“I was especially careful installing it”

Flammable1%

“This burned out within a month”

Thickness1%

“Very thin and close to the wall”

Top return reasons

Size-Overall39%
Bulb Flicker/Dimming/Color21%
Defective Material/Parts9%
Functionality-Overall9%
Brightness/Shine/Glow5%
Color4%
Compatibility-Overall4%
Advertised Vs Actual Product3%
Value For Money1%
Maintenance And Repair1%

Common questions

Is circle light bulb profitable to sell on Amazon United States?
The niche generates $90K/yr across 18 tracked products. 90-day search growth is -6.2%. Flapen's verdict: Skip it (38/100).
How competitive is the circle light bulb niche?
8 brands and 29 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in circle light bulb?
Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Bulb Flicker/Dimming/Color. The return rate is 5.2% — above our launch gate.
When does demand for circle light bulb peak?
Demand peaks in Nov; the busiest month runs 1.5× the quietest.
What does it cost to enter the circle light bulb niche?
Listings span $9.85–$35.23; the average listing price is $19.01 (sweet spot $15–$100). The average incumbent carries 706 reviews — the moat a new listing must climb.