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Cinnamoroll Light

Fail

Shoppers spend only $14K a year here, so Cinnamoroll Light is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$14K/yr54K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
55%top-5 click share · 14 brands · 19 sellers

Flapen Score

Cinnamoroll Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Cinnamoroll Light is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cinnamoroll Light market on Amazon at a glance

Shoppers on Amazon United States searched for Cinnamoroll Light 54K times last year and spent an estimated $14K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
1.0%
Market size, estimated
$14Ka year
Peak month
December6.6× the quietest month
Top search term
cinnamoroll night light10K searches a year

02 · Price

A sale here is worth $25.47.

Listings sell for $25.47 on average, from $16.23 to $37.42. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $25.47 that is $0 to $3K a year per listing.

Average price
$25.47inside the $15 to $100 sweet spot
Price range
$16.23–$37.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #1,194 within Novelty Lighting. It carries 204 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
15.1%
Average rank
#1,194in Novelty Lighting
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
204per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Cinnamoroll Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$714$1K$2K$3K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

19

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

24%

  • Get Trend22%
  • leuaxmy19%
  • Ukonic10%
  • SHINEMYWAY10%
  • KIEAL7%
  • iFCOW7%

Demand

Cinnamoroll Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Cinnamoroll Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cinnamoroll night light10K/yr
  • sanrio lamp8K/yr
  • cinnamoroll lamp8K/yr
  • cinnamoroll light10K/yr
  • sanrio night light6K/yr
  • sanrio light4K/yr
  • cinnamoroll neon sign3K/yr
  • cinnamoroll led light2K/yr
  • cinnamon roll light3K/yr
  • cinnamoroll neon light2K/yr

Reviews and returns

What reviews say buyers love and hate about Cinnamoroll Light

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Charging”
2.1%of orders come back
“and charge doesnt last the night”
A buyer, on “Charging”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cinnamoroll Light questions

Answered from the same tracked data.