chrome toilet paper holder
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$21.50avg listing price — sweet spot $15–$100
Price range
Good$1.74–$118.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good$323K$323K/yr · 243K searches
Returns
Okay3.6%return rate — above 5% kills the launch gate
Review moat
Okay2,743.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, chrome toilet paper holder is a $323K/yr Amazon United States market (243K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Aug. Verdict: Worth a look — 57/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
chrome toilet paper holder market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $323K–$430K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #234
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 1.0%
- Avg brand age
- 50 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
108
Top-5 brand share
67%
Top 20: 90%
Top-5 click share
20%
Top 20: 50%
Open market
30%
- Moen43%
- DELTA9%
- FORIOUS6%
- RARXTR5%
- NearMoon3%
- HITSLAM3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.7×
Top chrome toilet paper holder search terms
- chrome toilet paper holder90K/yr
- moen toilet paper holder53K/yr
- pivoting toilet paper holder16K/yr
- white toilet paper holder stand16K/yr
- toilet paper holder stand white9K/yr
- moen toilet paper holder brushed nickel9K/yr
- brushed nickel toilet paper holder wall mount14K/yr
- pivot toilet paper holder6K/yr
- moen brushed nickel toilet paper holder5K/yr
- toilet paper holder bronze oil rubbed6K/yr
Top chrome toilet paper holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Moen Preston Single Post Toilet Paper Holder Wall Mounted with Hardware European Open Arm Design Chrome DN8408CH
Moen$12.474.7★4,689 rev
Moen Preston Collection Spot Resist Brushed Nickel Single Post Toilet Paper Holder Wall Mounted Toilet Roll Holder DN8408BN
Moen$11.154.7★4,380 rev
RARXTR Polished Finish Toilet Paper Holder SUS304 Stainless Steel Double Post Pivoting Toilet Paper Roll Holder Wall Mounted Toilet Tissue Holder for Commercial Bathroom RV
RARXTR$17.204.6★1,891 rev
Moen Contemporary Chrome Wall Mount Spring Toilet Paper Holder for Bathroom P5050
Moen$3.184.4★9,975 rev
DELTA FAUCET Rubber Limited AUB50-PC Aubrey Wall Mount Pivot Arm Toilet Paper Holder Bath Hardware Accessory in Polished Chrome
DELTA$17.304.6★250 rev
Newest
by launch date
Sotuai Toilet Paper Holder Wall Mount - Brushed Nickel
Sotuai$7.32380 rev
Day Moon Toilet Paper Holder Wall Mount Modern Roll Holder for Bathroom Stainless Steel Rustproof Double Post Pivoting Tissue Roll Holder for Bathroom Classic Brushed Nickel
Day Moon Designs$15.277,240 rev
FORIOUS Toilet Paper Holder Wall Mount Stainless Steel Rustproof Double Post Pivoting Tissue Roll Holder for Bathroom Commercial Toilet Paper Dispenser (Brushed Nickel Classic)
FORIOUS$15.183,717 rev
FORIOUS Toilet Paper Holder Wall Mount Stainless Steel Rustproof Double Post Pivoting Tissue Roll Holder for Bathroom Commercial Toilet Paper Dispenser Chrome
FORIOUS$20.243,717 rev
FORIOUS Toilet Paper Holder Wall Mount Stainless Steel Rustproof Double Post Pivoting Tissue Roll Holder for Bathroom Commercial Toilet Paper Dispenser Matte Black
FORIOUS$12.713,717 rev
Trending
90-day click momentum
Moen Brantford Traditional Brushed Nickel Spring-Loaded Wall Mounted Toilet Paper Holder YB2208BN
Moen$22.104.4★
Sotuai Toilet Paper Holder Wall Mount - Brushed Nickel
Sotuai$7.324.2★
Moen Contemporary Chrome Wall Mount Spring Toilet Paper Holder for Bathroom P5050
Moen$3.184.4★
Moen Vale Chrome Double Post Pivoting Toilet Paper Holder Wall Mounted Toilet Tissue Holder DN4408CH
Moen$21.534.7★
Delta Single Post Toilet Paper Holder | Polished Chrome | Wall Mount | Trinsic Bathroom Accessories
DELTA$18.064.6★
What buyers say about chrome toilet paper holder
What buyers praise and complain about, mined from review topics.What buyers love
“Easy assemble”
“Nice quality and easy to put together”
“Sturdy piece”
“As advertised”
“Very affordable”
“Fits in easily and fits well”
“very easy to handle”
“Solid construction”
“a handy storage”
“does its job well”
What buyers complain about
“Bad quality”
“Weak screws”
“Too Big”
“Assembly issues”
“Broke pretty quickly”
“Cheap Material”
“the mounting hardware is missing”
“Not worth the price”
“Doesn't stick”
“Instructions were poorly written”
Top return reasons
Common questions
- Is chrome toilet paper holder profitable to sell on Amazon United States?
- The niche generates $323K/yr across 118 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the chrome toilet paper holder niche?
- 41 brands and 108 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in chrome toilet paper holder?
- Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 3.6%.
- When does demand for chrome toilet paper holder peak?
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- What does it cost to enter the chrome toilet paper holder niche?
- Listings span $1.74–$118.60; the average listing price is $21.50 (sweet spot $15–$100). The average incumbent carries 2,744 reviews — the moat a new listing must climb.