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55

christmas wall decals

Worth a look

Shows demand growing +82.7% this quarter, but prices mostly outside the sweet spot ($6.11–$17.44) keeps it on the watch list.

Market size 24Growth 84Conversion 28Competition 51Returns 83Price range 22Avg price 31Brand share 55Review moat 79Quality gap 75

Growth

Great+82.7%

90-day search growth — must beat 0% to launch

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Great424.36

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.66

avg listing price — sweet spot $15–$100

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$98K

$98K/yr · 445K searches

Price range

Bad$6.11–$17.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, christmas wall decals is a $98K/yr Amazon United States market (445K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

christmas wall decals market data

Units sold / yr
15K–20K
avg 100–250/product
Revenue / yr
$145K–$193K
units × avg price
Conversion rate
2.3%
Avg BSR
#25,978
Page quality
0%
Prime
86%
Sponsored
57%
Out of stock
12.0%
Avg brand age
33 months
Avg seller age
204 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

18

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

21%

  • Generic18%
  • Drydiet16%
  • WALPLUS16%
  • CASADECOR13%
  • Micesterpiece10%
  • BORAMDO8%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +82.7% search growth over the last 90 days.
60K40KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 331.3×

Top christmas wall decals search terms

  • christmas wall decals176K/yr
  • christmas wall stickers107K/yr
  • christmas wall stickers removable24K/yr
  • christmas wall decals removable21K/yr
  • christmas wall decal20K/yr
  • christmas wall sticker9K/yr
  • christmas wall clings17K/yr
  • christmas decals for walls17K/yr
  • christmas removable wall decals10K/yr
  • wall stickers christmas5K/yr
All search terms

Top christmas wall decals products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$10K15%$15K20%$20K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about christmas wall decals

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness23%

“it does stick to textured walls”

Quality-Overall19%

“Good quality”

Fun/Entertainment Experience17%

“Got great laughs from the family making a fun visual for all”

Ease Of Use10%

“was very easy to peel off”

Advertised Vs Actual Product4%

“Just like the description said”

Design-Overall4%

“looks really nice”

Strength3%

“Sturdy”

Color3%

“Great colors”

Paint Quality3%

“didnt hurt the paint”

Size-Overall2%

“I love the size of these decals would definitely purchase again”

What buyers complain about

Size-Overall33%

“It's small,”

Adhesion/Stickiness25%

“Razor blades can't get through the glue”

Ease Of Use11%

“Some difficulty getting off”

Thickness6%

“ok. It seemed thinner than last years”

Top return reasons

Size-Overall80%
Advertised Vs Actual Product20%

Common questions

Is christmas wall decals profitable to sell on Amazon United States?
The niche generates $98K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +82.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the christmas wall decals niche?
10 brands and 18 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in christmas wall decals?
Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Ease Of Use. The return rate is 1.6%.
When does demand for christmas wall decals peak?
Demand peaks in Nov–Dec; the busiest month runs 331.3× the quietest.
What does it cost to enter the christmas wall decals niche?
Listings span $6.11–$17.44; the average listing price is $9.66 (sweet spot $15–$100). The average incumbent carries 424 reviews — the moat a new listing must climb.