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Christmas Village Lights

Fail

Demand is soft, at -20.6% this quarter, so Christmas Village Lights is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$148K/yr288K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
65%top-5 click share · 14 brands · 18 sellers

Flapen Score

Christmas Village Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Christmas Village Lights is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Village Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Village Lights 288K times last year and spent an estimated $148K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.

Searches, last 12 months
288K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
4.0%
Market size, estimated
$148Ka year
Peak month
December84.4× the quietest month
Top search term
christmas village lights116K searches a year

02 · Price

A sale here is worth $12.98.

Listings sell for $12.98 on average, from $7.45 to $19.57. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $12.98 that is $6K to $10K a year per listing.

Average price
$12.98under the $15 to $100 sweet spot
Price range
$7.45–$19.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$6K–$10K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #1,118 within String Lights. It carries 1,015 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
21.5%
Average rank
#1,118in String Lights
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,015per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Christmas Village Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$15K$30K$44K$59K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

18

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

23%

  • YIMILITE36%
  • NETEHA15%
  • Creative Hobbies7%
  • Brightown7%
  • Aomitop6%
  • KGC6%

Demand

Christmas Village Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 84.4×

Search terms

Top Christmas Village Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas village lights116K/yr
  • christmas village light cord35K/yr
  • lights for christmas village houses27K/yr
  • light cord for christmas village9K/yr
  • village light cord12K/yr
  • village lights15K/yr
  • christmas village light7K/yr
  • light for christmas village house6K/yr
  • lights for christmas village9K/yr
  • lights for ceramic houses3K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Village Lights

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Advertised Vs Actual Product”
14%of negative reviews mention “Bulb Flicker/Dimming/Color”
2.4%of orders come back
“I've lightbulb was bad”
A buyer, on “Bulb Flicker/Dimming/Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Christmas Village Lights questions

Answered from the same tracked data.