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Christmas Village Light Bulbs

Fail

Demand is soft, at -30.1% this quarter, so Christmas Village Light Bulbs is a Fail.

Flapen Score
41
41 / 100
Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size
$109K/yr79K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
78%top-5 click share · 6 brands · 25 sellers

Flapen Score

Christmas Village Light Bulbs against its category

The dotted line is the Tools & Home Improvement average. Past it, Christmas Village Light Bulbs is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Village Light Bulbs market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Village Light Bulbs 79K times last year and spent an estimated $109K. The top 5 brands take 96% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
8.7%
Market size, estimated
$109Ka year
Top search term
christmas village light bulbs20K searches a year

02 · Price

A sale here is worth $15.87.

Listings sell for $15.87 on average, from $7.35 to $52.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $15.87 that is $8K to $12K a year per listing.

Average price
$15.87inside the $15 to $100 sweet spot
Price range
$7.35–$52.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #2,144 within Light Bulbs. It carries 656 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
17.8%
Average rank
#2,144in Light Bulbs
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
656per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Christmas Village Light Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

$0$11K$22K$33K$44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

25

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Department 5657%
  • AFOROEOA16%
  • Sousery9%
  • OuuKoo8%
  • DGBRSM6%
  • Tsunetani4%
  • Open — no brand owns it (0%)

Demand

Christmas Village Light Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 800.9× · 8 of 12 months tracked

Search terms

Top Christmas Village Light Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas village light bulbs20K/yr
  • dept 56 replacement bulbs6K/yr
  • department 56 light bulbs8K/yr
  • village replacement bulbs dept 562K/yr
  • department 56 replacement bulbs7K/yr
  • dept 56 light bulbs5K/yr
  • village replacement bulbs4K/yr
  • christmas village replacement bulbs3K/yr
  • christmas village bulbs6K/yr
  • village light bulbs5K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Village Light Bulbs

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Value For Money”
21%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“Not very good product”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Christmas Village Light Bulbs questions

Answered from the same tracked data.