christmas village light bulbs
Skip itSoft demand (-30.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Price range
Great$7.35–$52.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.87avg listing price — sweet spot $15–$100
Review moat
Good655.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$109K$109K/yr · 79K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-30.1%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, christmas village light bulbs is a $109K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 41/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
christmas village light bulbs market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $198K–$238K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #2,144
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 60%
- Out of stock
- 17.8%
- Avg brand age
- 55 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
25
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Department 5657%
- AFOROEOA16%
- Sousery9%
- OuuKoo8%
- DGBRSM6%
- Tsunetani4%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 35 weeks — -30.1% search growth over the last 90 days.Top christmas village light bulbs search terms
- christmas village light bulbs20K/yr
- dept 56 replacement bulbs6K/yr
- department 56 light bulbs8K/yr
- village replacement bulbs dept 562K/yr
- department 56 replacement bulbs7K/yr
- dept 56 light bulbs5K/yr
- village replacement bulbs4K/yr
- christmas village replacement bulbs3K/yr
- christmas village bulbs6K/yr
- village light bulbs5K/yr
Top christmas village light bulbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Replacement bulbs set of 3 by Department 56
Department 56$10.824.7★2,682 rev
AFOROEOA 24PCS Christmas Village Light Bulbs E12 Base T20 LED Christmas Village Replacement Light Bulbs Accessory for Villages Lights Villages Houses Dept 56 Salt Lamp Halloween Pumpkin (Gold Base)
AFOROEOA$22.744.3★104 rev
Department 56 Accessories for Villages Replacement Light Bulb (Box of 50) White
Department 56$52.474.5★172 rev
6PCS Christmas Village Replacement Light Bulbs T20 LED Lights Bulb E12 Base
Sousery$12.114.8★75 rev
OuuKoo Night Light Bulb Warm White Replacement Bulbs - E12 Light Bulbs - 7Watt Incandescent Light Bulbs - 15 Packs Warm White Glow - Dimmable
OuuKoo$7.354.7★2,612 rev
Newest
by launch date
AFOROEOA 12PCS Christmas Village Replacement Light Bulbs 12-Volt Replacement Light Bulb E12 Base Replacement Light Accessories for Christmas Village House Dept 56 Salt Lamp Halloween Pumpkin
AFOROEOA$12.26104 rev
AFOROEOA 24PCS Christmas Village Light Bulbs E12 Base T20 LED Christmas Village Replacement Light Bulbs Accessory for Villages Lights Villages Houses Dept 56 Salt Lamp Halloween Pumpkin (Gold Base)
AFOROEOA$22.74104 rev
6PCS Christmas Village Replacement Light Bulbs T20 LED Lights Bulb E12 Base
Sousery$12.1175 rev
DGBRSM 4PCS E12 6W 120V Christmas Village Light Bulbs Christmas Village Replacement Light Bulbs Replacement Bulbs Accessory for Christmas House Replacement Bulbs
DGBRSM$8.9617 rev
OuuKoo Night Light Bulb Warm White Replacement Bulbs - E12 Light Bulbs - 7Watt Incandescent Light Bulbs - 15 Packs Warm White Glow - Dimmable
OuuKoo$7.352,612 rev
Trending
90-day click momentumDGBRSM 4PCS E12 6W 120V Christmas Village Light Bulbs Christmas Village Replacement Light Bulbs Replacement Bulbs Accessory for Christmas House Replacement Bulbs
DGBRSM$8.964.8★
AFOROEOA 24PCS Christmas Village Light Bulbs E12 Base T20 LED Christmas Village Replacement Light Bulbs Accessory for Villages Lights Villages Houses Dept 56 Salt Lamp Halloween Pumpkin (Gold Base)
AFOROEOA$22.744.3★
AFOROEOA 12PCS Christmas Village Replacement Light Bulbs 12-Volt Replacement Light Bulb E12 Base Replacement Light Accessories for Christmas Village House Dept 56 Salt Lamp Halloween Pumpkin
AFOROEOA$12.264.3★
Department 56 Accessories for Villages Replacement Light Bulb (Box of 50) White
Department 56$52.474.5★
Department 56 Accessories for Villages Replacement Round Bulb Lights Multicolor 3 Count (Pack of 1)
Department 56$11.864.7★
What buyers say about christmas village light bulbs
What buyers praise and complain about, mined from review topics.What buyers love
“It's a good product at a reasonable price”
“They are bright”
“As described”
“Work perfectly in my night lights”
“Good Quality”
“Work great on an old light set i had”
“Kitty cats loves their new shining lights”
“long lasting”
“Bulbs fit perfectly”
“Bulb works like it should”
What buyers complain about
“Not very good product”
“Didn't work”
“This product is ok it not as bright as I thought it would bee”
“NOTHING WHITE ABOUT THIS BULB”
“Not Compatible with Department 56”
“Had to order multiple types of bulbs as no good description”
“Half of them did not work”
Top return reasons
Common questions
- Is christmas village light bulbs profitable to sell on Amazon United States?
- The niche generates $109K/yr across 10 tracked products. 90-day search growth is -30.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the christmas village light bulbs niche?
- 6 brands and 25 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in christmas village light bulbs?
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Brightness/Shine/Glow. The return rate is 1.0%.
- What does it cost to enter the christmas village light bulbs niche?
- Listings span $7.35–$52.47; the average listing price is $15.87 (sweet spot $15–$100). The average incumbent carries 656 reviews — the moat a new listing must climb.