Is christmas twine profitable to sell on Amazon United States?

The niche generates $17K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +35.8%. Flapen's verdict: Skip it (28/100).

How competitive is the christmas twine niche?

6 brands and 8 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in christmas twine?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 2.0%.

When does demand for christmas twine peak?

Demand peaks in Nov–Dec; the busiest month runs 229.2× the quietest.

What does it cost to enter the christmas twine niche?

Listings span $4.10–$7.69; the average listing price is $6.29 (sweet spot $15–$100). The average incumbent carries 1,884 reviews — the moat a new listing must climb.

christmas twine

Skip it

Prices mostly outside the sweet spot ($4.10–$7.69) — this niche doesn't clear our bar today.

Returns

Good2.0%

return rate — above 5% kills the launch gate

Growth

Good+35.8%

90-day search growth — must beat 0% to launch

Review moat

Okay1,884.29

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Brand share

Bad93%

top-5 brand share — brand-locked demand

Avg price

Bad$6.29

avg listing price — sweet spot $15–$100

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad93%

top-5 click share — a locked-up shelf

Market size

Bad$17K

$17K/yr · 89K searches

Price range

Bad$4.10–$7.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, christmas twine is a $17K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 28/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

christmas twine market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $63K–$79K; units × avg price
Conversion rate: 3.1%
Avg BSR: #143
Page quality: 0%
Prime: 100%
Sponsored: 29%
Out of stock: 8.4%
Avg brand age: 44 months
Avg seller age: 273 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Joyberg27%
KINGLAKE25%
SMART&CASUAL19%
jijAcraft14%
Tenn Well8%
Vivifying7%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +35.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 229.2×

Open Trend

Top christmas twine search terms

christmas twine38K/yr +29.5%2.0% conv.
christmas string26K/yr +23.8%1.6% conv.
christmas rope6K/yr +111.9%0.0% conv.
christmas twine string4K/yr +88.3%1.8% conv.
christmas twine for gift wrapping5K/yr +1.8%1.8% conv.
holiday string3K/yr +37.0%0.0% conv.
holiday twine4K/yr +9.4%0.0% conv.
christmas twine for crafts3K/yr -7.1%0.0% conv.

All search terms

Top christmas twine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

4 Rolls Natural Jute Twine Red Green & White - 70m/Roll

Joyberg$7.694.8★1,839 rev

SMART&CASUAL Red and White Cotton Twine 700 Feet Natural Bakers String for Cooking Crafts Gift Wrapping Butchers Christmas and Wedding Decor

SMART&CASUAL$5.614.8★1,509 rev

Christmas Twine String Green Red and White Bakers Twine String Cotton Gift Wrapping Twine 328 Feet Cotton Arts Crafts Twine String Durable Packing Holiday Twine

KINGLAKE$6.194.8★2,509 rev

jijAcraft Christmas Twine String 328 Feet Red Green and White Bakers Twine String 2MM Heavy Duty Packing String for DIY Crafts Christmas Decoration Gift Wrapping Craft Wrapping

jijAcraft$6.034.7★2,271 rev

KINGLAKE Christmas Twine String - Red Green and White Cotton Bakers Holiday Twine String 2mm 164 Feet for Christmas Wrapping Arts Crafts Christmas Decorations

KINGLAKE$4.104.6★101 rev

Newest

by launch date

SMART&CASUAL Red and White Cotton Twine 700 Feet Natural Bakers String for Cooking Crafts Gift Wrapping Butchers Christmas and Wedding Decor

SMART&CASUAL$5.611,509 rev

7mo ago

KINGLAKE Christmas Twine String - Red Green and White Cotton Bakers Holiday Twine String 2mm 164 Feet for Christmas Wrapping Arts Crafts Christmas Decorations

KINGLAKE$4.10101 rev

11mo ago

4 Rolls Natural Jute Twine Red Green & White - 70m/Roll

Joyberg$7.691,839 rev

2y ago

jijAcraft Christmas Twine String 328 Feet Red Green and White Bakers Twine String 2MM Heavy Duty Packing String for DIY Crafts Christmas Decoration Gift Wrapping Craft Wrapping

jijAcraft$6.032,271 rev

6y ago

Vivifying Red and White Twine 656 Feet 2mm Cotton Bakers Twine String for Gift Wrapping Baking Butchers DIY Crafts Tying Cake and Pastry Boxes

Vivifying$7.15990 rev

8y ago

What buyers say about christmas twine

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality”

Color19%

“Colors good”

Gifting Purpose13%

“Great product for many uses such as crafts, and gift wrap”

Ease Of Use6%

“Many many possible uses”

Size-Overall6%

“Fit”

Strength6%

“VERY STRONG TO”

Advertised Vs Actual Product6%

“Just as advertised”

What buyers complain about

Quality-Overall38%

“The quality was not what I wanted was not tight”

Size-Overall13%

“size was wrong”

Thickness13%

“Wasnt as thick as I needed”

Color13%

“THE RED AND WHITE ARE OUT STANDING TOGETHER”

Top return reasons

Value For Money30%

Color21%

Size-Overall13%

Thickness10%

Thin6%

Advertised Vs Actual Product5%

Material Quality5%

Dispensing Mechanism3%

Functionality-Overall3%

Ease Of Use3%

Common questions

Is christmas twine profitable to sell on Amazon United States?: The niche generates $17K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +35.8%. Flapen's verdict: Skip it (28/100).
How competitive is the christmas twine niche?: 6 brands and 8 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in christmas twine?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 2.0%.
When does demand for christmas twine peak?: Demand peaks in Nov–Dec; the busiest month runs 229.2× the quietest.
What does it cost to enter the christmas twine niche?: Listings span $4.10–$7.69; the average listing price is $6.29 (sweet spot $15–$100). The average incumbent carries 1,884 reviews — the moat a new listing must climb.