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Christmas Twine

Fail

Prices span $4.10–$7.69, mostly outside the sweet spot, so Christmas Twine is a Fail.

Flapen Score
28
28 / 100
Ranks 9,312 of 9,536 Tools & Home Improvement niches · −20 vs the category median of 48
Market size
$17K/yr89K searches / yr
90-day growth
+35.8%search demand this quarter
Competition
93%top-5 click share · 6 brands · 8 sellers

Flapen Score

Christmas Twine against its category

The dotted line is the Tools & Home Improvement average. Past it, Christmas Twine is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Twine market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Twine 89K times last year and spent an estimated $17K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+35.8%
Conversion, latest week
3.1%
Market size, estimated
$17Ka year
Peak month
December229.2× the quietest month
Top search term
christmas twine38K searches a year

02 · Price

A sale here is worth $6.29.

Listings sell for $6.29 on average, from $4.10 to $7.69. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $6.29 that is $2K to $3K a year per listing.

Average price
$6.29under the $15 to $100 sweet spot
Price range
$4.10–$7.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$2K–$3K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #143 within Tarps & Tie-Downs. It carries 1,884 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#143in Tarps & Tie-Downs
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
1,884per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Christmas Twine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

$0$2K$3K$5K$7K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

8

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Joyberg27%
  • KINGLAKE25%
  • SMART&CASUAL19%
  • jijAcraft14%
  • Tenn Well8%
  • Vivifying7%

Demand

Christmas Twine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 229.2×

Search terms

Top Christmas Twine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas twine38K/yr
  • christmas string26K/yr
  • christmas rope6K/yr
  • christmas twine string4K/yr
  • christmas twine for gift wrapping5K/yr
  • holiday string3K/yr
  • holiday twine4K/yr
  • christmas twine for crafts3K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Twine

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Quality-Overall”
2.0%of orders come back
“The quality was not what I wanted was not tight”
A buyer, on “Quality-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Christmas Twine questions

Answered from the same tracked data.