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64

christmas tree candle

Worth a look

Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 43Growth 58Conversion 17Competition 78Returns 67Price range 80Avg price 87Brand share 95Review moat 72Quality gap 67

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Avg price

Great$19.98

avg listing price — sweet spot $15–$100

Price range

Great$9.50–$38.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Review moat

Good602.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.3%

return rate — above 5% kills the launch gate

Growth

Good+33.2%

90-day search growth — must beat 0% to launch

Market size

Okay$224K

$224K/yr · 812K searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, christmas tree candle is a $224K/yr Amazon United States market (812K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 64/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

christmas tree candle market data

Units sold / yr
25K–30K
avg 250–500/product
Revenue / yr
$500K–$599K
units × avg price
Conversion rate
1.4%
Avg BSR
#1,210
Page quality
0%
Prime
100%
Sponsored
55%
Out of stock
12.9%
Avg brand age
38 months
Avg seller age
167 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

67

Top-5 brand share

39%

Top 20: 86%

Top-5 click share

37%

Top 20: 76%

Open market

56%

  • Yeelida9%
  • Selarlyt9%
  • Meigic8%
  • Daord7%
  • Sunjas6%
  • JOIONE6%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +33.2% search growth over the last 90 days.
90K70KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 145.1×

Top christmas tree candle search terms

  • christmas tree candles235K/yr
  • candles for christmas tree49K/yr
  • christmas tree candle67K/yr
  • tree candles55K/yr
  • candle christmas tree lights24K/yr
  • christmas tree candle lights24K/yr
  • clip on candles for christmas tree12K/yr
  • flameless christmas tree candles53K/yr
  • christmas tree candle sticks21K/yr
  • christmas tree taper candles34K/yr
All search terms

Top christmas tree candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7K6%$13K9%$20K12%$27K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about christmas tree candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell47%

“Great fragrance”

Brightness/Shine/Glow9%

“Great lights”

Quality-Overall6%

“Good product for the price”

Value For Money6%

“Great deal”

Gifting Purpose3%

“Christmas gift”

Advertised Vs Actual Product3%

“Exactly what I wanted”

Remote Control2%

“I love the remote”

Durability2%

“the longevity as well”

Ease Of Use2%

“Easy to use”

Color2%

“Beautiful color”

What buyers complain about

Smell43%

“Strong chemical smell”

Size-Overall8%

“Larger than expected”

Value For Money7%

“Theyre not cheap”

Quality-Overall6%

“Cheap made”

Weight Heavy4%

“They turned out to be too bulky for my use”

Flammable3%

“after I lit it it burned”

Battery Life3%

“Dont buy these they dont work after puttting new batteries twice still didnt work”

Functionality-Overall2%

“One of them didnt work right”

Brightness/Shine/Glow2%

“They do not flicker like candles”

Defective Material/Parts1%

“Picture of defect”

Top return reasons

Smell30%
Size-Overall29%
Advertised Vs Actual Product6%
Functionality-Overall5%
Value For Money5%
Quality-Overall4%
Color4%
Product Condition4%
Brightness/Shine/Glow3%
Defective Material/Parts2%

Common questions

Is christmas tree candle profitable to sell on Amazon United States?
The niche generates $224K/yr across 51 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +33.2%. Flapen's verdict: Worth a look (64/100).
How competitive is the christmas tree candle niche?
40 brands and 67 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in christmas tree candle?
Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 2.3%.
When does demand for christmas tree candle peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 145.1× the quietest.
What does it cost to enter the christmas tree candle niche?
Listings span $9.50–$38.66; the average listing price is $19.98 (sweet spot $15–$100). The average incumbent carries 603 reviews — the moat a new listing must climb.