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Christmas Tree Candle

Maybe

The top 5 brands take only 39% of clicks. But buyers convert on only 1.4% of searches, so Christmas Tree Candle is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 9,536 Tools & Home Improvement niches · +16 vs the category median of 48
Market size
$224K/yr812K searches / yr
90-day growth
+33.2%search demand this quarter
Competition
37%top-5 click share · 40 brands · 67 sellers

Flapen Score

Christmas Tree Candle against its category

The dotted line is the Tools & Home Improvement average. Past it, Christmas Tree Candle is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Tree Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Tree Candle 812K times last year and spent an estimated $224K. The top 5 brands take 39% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 812K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $224K a year.

Searches, last 12 months
812K
Growth, 90 days vs prior 90
+33.2%
Conversion, latest week
1.4%
Market size, estimated
$224Ka year
Peak month
November145.1× the quietest month
Top search term
christmas tree candles235K searches a year

02 · Price

A sale here is worth $19.98.

Listings sell for $19.98 on average, from $9.50 to $38.66. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $19.98 that is $5K to $10K a year per listing.

Average price
$19.98inside the $15 to $100 sweet spot
Price range
$9.50–$38.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #1,210 within Novelty Lighting. It carries 603 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
12.9%
Average rank
#1,210in Novelty Lighting
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
603per listing
Listings tracked
51

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Christmas Tree Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$7K$13K$20K$27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

67

Top-5 brand share

39%

Top 20: 86%

Top-5 click share

37%

Top 20: 76%

Open market

56%

  • Yeelida9%
  • Selarlyt9%
  • Meigic8%
  • Daord7%
  • Sunjas6%
  • JOIONE6%

Demand

Christmas Tree Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 145.1×

Search terms

Top Christmas Tree Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas tree candles235K/yr
  • candles for christmas tree49K/yr
  • christmas tree candle67K/yr
  • tree candles55K/yr
  • candle christmas tree lights24K/yr
  • christmas tree candle lights24K/yr
  • clip on candles for christmas tree12K/yr
  • flameless christmas tree candles53K/yr
  • christmas tree candle sticks21K/yr
  • christmas tree taper candles34K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Tree Candle

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Smell”
43%of negative reviews mention “Smell”
2.3%of orders come back
“Strong chemical smell”
A buyer, on “Smell”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Christmas Tree Candle questions

Answered from the same tracked data.