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Christmas Porch Lights

Fail

The top 5 products take 100% of clicks, so Christmas Porch Lights is a Fail.

Flapen Score
29
29 / 100
Ranks 9,259 of 9,536 Tools & Home Improvement niches · −19 vs the category median of 48
Market size
$35K/yr88K searches / yr
90-day growth
+47.3%search demand this quarter
Competition
100%top-5 click share · 4 brands · 10 sellers

Flapen Score

Christmas Porch Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Christmas Porch Lights is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Porch Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Porch Lights 88K times last year and spent an estimated $35K. All 4 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +47.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+47.3%
Conversion, latest week
2.5%
Market size, estimated
$35Ka year
Top search term
unique christmas lights19K searches a year

02 · Price

A sale here is worth $15.70.

Listings sell for $15.70 on average, from $7.50 to $27.66. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $15.70 that is $0 to $2K a year per listing.

Average price
$15.70inside the $15 to $100 sweet spot
Price range
$7.50–$27.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #420 within String Lights. It carries 3,126 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#420in String Lights
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
3,126per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Christmas Porch Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$3K$7K$10K$14K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • TW SHINE40%
  • Nisocy24%
  • itayak19%
  • Brightown16%
  • Open — no brand owns it (0%)

Demand

Christmas Porch Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Black Friday '25Spike '26SepOctNovDecJanFebAugSepOctNovDecJanFebMarJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 123.6× · 10 of 12 months tracked

Search terms

Top Christmas Porch Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • unique christmas lights19K/yr
  • outdoor christmas lights for patio5K/yr
  • patio christmas lights12K/yr
  • christmas lights for porch13K/yr
  • christmas lights for patio4K/yr
  • christmas patio lights7K/yr
  • outdoor christmas lights for porch5K/yr
  • luces decorativas de das festivos6K/yr
  • front porch christmas lights7K/yr
  • christmas lights porch3K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Porch Lights

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Brightness/Shine/Glow”
21%of negative reviews mention “Durability”
4.6%of orders come back
“Falling apart right out of the box”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Christmas Porch Lights questions

Answered from the same tracked data.