christmas porch lights
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$15.70avg listing price — sweet spot $15–$100
Growth
Good+47.3%90-day search growth — must beat 0% to launch
Price range
Good$7.50–$27.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,125.6avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$35K$35K/yr · 88K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, christmas porch lights is a $35K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
christmas porch lights market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $16K–$20K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #420
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 6.8%
- Avg brand age
- 35 months
- Avg seller age
- 234 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- TW SHINE40%
- Nisocy24%
- itayak19%
- Brightown16%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 67 weeks — +47.3% search growth over the last 90 days.Top christmas porch lights search terms
- unique christmas lights19K/yr
- outdoor christmas lights for patio5K/yr
- patio christmas lights12K/yr
- christmas lights for porch13K/yr
- christmas lights for patio4K/yr
- christmas patio lights7K/yr
- outdoor christmas lights for porch5K/yr
- luces decorativas de das festivos6K/yr
- front porch christmas lights7K/yr
- christmas lights porch3K/yr
Top christmas porch lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TW SHINE Warm White Christmas Lights Outdoor 20FT 100 Count Incandescent Christmas Light Indoor Waterproof Christmas Tree String Lights for Xmas Decorations
TW SHINE$11.364.5★5,260 rev
Nisocy LED Christmas Connectable String Lights Outdoor Waterproof Warm White Fairy Lights with Plug Tree Lights for Patio Garden Bedroom Wedding Party Decor (66FT)
Nisocy$7.504.7★1,143 rev
itayak Christmas Ball Ornament Lights 28ft 25 Bulbs Tree String Lights Indoor Plug-in Expandable Wire for Holiday Party
itayak$27.664.6★419 rev
Brightown Outdoor String Lights 50+5FT 25 G40 Bulbs Shatterproof Patio Lights IP65 Waterproof Dimmable Hanging Connectable Globe LED Outdoor Lights for Christmas Backyard Bistro Porch
Brightown$20.064.7★4,767 rev
TW SHINE Christmas Lights 200 LED 66FT Outdoor Christmas Lights Plug in with 8 Modes Waterproof Light Outdoor Indoor Xmas Decorations for Party Yard House Decor Multi-Colored
TW SHINE$11.924.4★4,039 rev
Newest
by launch dateNisocy LED Christmas Connectable String Lights Outdoor Waterproof Warm White Fairy Lights with Plug Tree Lights for Patio Garden Bedroom Wedding Party Decor (66FT)
Nisocy$7.501,143 rev
TW SHINE Christmas Lights 200 LED 66FT Outdoor Christmas Lights Plug in with 8 Modes Waterproof Light Outdoor Indoor Xmas Decorations for Party Yard House Decor Multi-Colored
TW SHINE$11.924,039 rev
TW SHINE Warm White Christmas Lights Outdoor 20FT 100 Count Incandescent Christmas Light Indoor Waterproof Christmas Tree String Lights for Xmas Decorations
TW SHINE$11.365,260 rev
Brightown Outdoor String Lights 50+5FT 25 G40 Bulbs Shatterproof Patio Lights IP65 Waterproof Dimmable Hanging Connectable Globe LED Outdoor Lights for Christmas Backyard Bistro Porch
Brightown$20.064,767 rev
itayak Christmas Ball Ornament Lights 28ft 25 Bulbs Tree String Lights Indoor Plug-in Expandable Wire for Holiday Party
itayak$27.66419 rev
Trending
90-day click momentumTW SHINE Warm White Christmas Lights Outdoor 20FT 100 Count Incandescent Christmas Light Indoor Waterproof Christmas Tree String Lights for Xmas Decorations
TW SHINE$11.364.5★
Nisocy LED Christmas Connectable String Lights Outdoor Waterproof Warm White Fairy Lights with Plug Tree Lights for Patio Garden Bedroom Wedding Party Decor (66FT)
Nisocy$7.504.7★
Brightown Outdoor String Lights 50+5FT 25 G40 Bulbs Shatterproof Patio Lights IP65 Waterproof Dimmable Hanging Connectable Globe LED Outdoor Lights for Christmas Backyard Bistro Porch
Brightown$20.064.7★
TW SHINE Christmas Lights 200 LED 66FT Outdoor Christmas Lights Plug in with 8 Modes Waterproof Light Outdoor Indoor Xmas Decorations for Party Yard House Decor Multi-Colored
TW SHINE$11.924.4★
itayak Christmas Ball Ornament Lights 28ft 25 Bulbs Tree String Lights Indoor Plug-in Expandable Wire for Holiday Party
itayak$27.664.6★
What buyers say about christmas porch lights
What buyers praise and complain about, mined from review topics.What buyers love
“Great lights”
“Great Deal”
“Great quality easy to put together”
“As advertised”
“the warm color is really lovely”
“Very easy to use”
“Easy install”
“They are pretty durable”
“I love that the bulbs weren't big and bulky”
“Workable”
What buyers complain about
“Falling apart right out of the box”
“The lights are of poor quality and arrived broken”
“Lights are not lighting up”
“Great and fun lights until the controller stopped working”
“very short”
“Way to green of a glow”
“Not waterproof”
“After a year these terrific lights would not come on”
“The plastics bulbs are thin”
“Not very sturdy”
Top return reasons
Common questions
- Is christmas porch lights profitable to sell on Amazon United States?
- The niche generates $35K/yr across 5 tracked products. 90-day search growth is +47.3%. Flapen's verdict: Skip it (29/100).
- How competitive is the christmas porch lights niche?
- 4 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in christmas porch lights?
- Top complaints mined from reviews: Durability, Quality-Overall, Brightness/Shine/Glow. The return rate is 4.6%.
- What does it cost to enter the christmas porch lights niche?
- Listings span $7.50–$27.66; the average listing price is $15.70 (sweet spot $15–$100). The average incumbent carries 3,126 reviews — the moat a new listing must climb.