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Christmas Pillar Candles

Fail

The top 5 products take 100% of clicks, so Christmas Pillar Candles is a Fail.

Flapen Score
30
30 / 100
Ranks 9,202 of 9,536 Tools & Home Improvement niches · −18 vs the category median of 48
Market size
$17K/yr138K searches / yr
90-day growth
+46.7%search demand this quarter
Competition
100%top-5 click share · 4 brands · 6 sellers

Flapen Score

Christmas Pillar Candles against its category

The dotted line is the Tools & Home Improvement average. Past it, Christmas Pillar Candles is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Pillar Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Pillar Candles 138K times last year and spent an estimated $17K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +46.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
+46.7%
Conversion, latest week
0.7%
Market size, estimated
$17Ka year
Peak month
November208.0× the quietest month
Top search term
flameless christmas candles with remote11K searches a year

02 · Price

A sale here is worth $18.84.

Listings sell for $18.84 on average, from $13.11 to $28.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.84 that is $0 to $2K a year per listing.

Average price
$18.84inside the $15 to $100 sweet spot
Price range
$13.11–$28.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #1,331 within Novelty Lighting. It carries 182 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
23.5%
Average rank
#1,331in Novelty Lighting
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
182per listing
Listings tracked
4

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Christmas Pillar Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$2K$3K$5K$7K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • MUMCHASI37%
  • PChero22%
  • Eywamage22%
  • QQFCTOO20%

Demand

Christmas Pillar Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26OctNovDecJanFebMarJunJulAugSepOctNovDecJanFebMar

Peak months: Nov, Dec · busiest ÷ quietest = 208.0×

Search terms

Top Christmas Pillar Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flameless christmas candles with remote11K/yr
  • christmas pillar candles43K/yr
  • holiday flameless candles5K/yr
  • christmas flameless candles with remote12K/yr
  • flameless christmas candle6K/yr
  • christmas flameless candle5K/yr
  • flameless holiday candles6K/yr
  • led christmas candle4K/yr
  • christmas led candles with remote6K/yr
  • christmas pillar candle12K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Pillar Candles

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Embellishment/Embroidery Quality”
50%of negative reviews mention “Color”
4.5%of orders come back
“Colors are a bit muted”
A buyer, on “Color”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Christmas Pillar Candles questions

Answered from the same tracked data.