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Christmas Paper Lanterns

Fail

The top 5 products take 100% of clicks, so Christmas Paper Lanterns is a Fail.

Flapen Score
36
36 / 100
Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size
$6K/yr27K searches / yr
90-day growth
+149.1%search demand this quarter
Competition
100%top-5 click share · 4 brands · 5 sellers

Flapen Score

Christmas Paper Lanterns against its category

The dotted line is the Tools & Home Improvement average. Past it, Christmas Paper Lanterns is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Paper Lanterns market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Paper Lanterns 27K times last year and spent an estimated $6K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +149.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+149.1%
Conversion, latest week
1.4%
Market size, estimated
$6Ka year
Top search term
christmas paper lanterns20K searches a year

02 · Price

A sale here is worth $16.52.

Listings sell for $16.52 on average, from $12.64 to $19.02. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $16.52 that is $0 to $2K a year per listing.

Average price
$16.52inside the $15 to $100 sweet spot
Price range
$12.64–$19.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #1,164 within Novelty Lighting. It carries 17 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
18.7%
Average rank
#1,164in Novelty Lighting
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
17per listing
Listings tracked
4

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Christmas Paper Lanterns products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$627$1K$2K$3K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Rossesay25%
  • YIOTJUNL25%
  • Renbuzhu25%
  • JarThenaAMCS24%
  • Open — no brand owns it (0%)

Demand

Christmas Paper Lanterns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Holiday '25Prime Day '26JanMarJunJulAugSepOctNovDecJanFebJul

Peak months: Nov, Dec · busiest ÷ quietest = 172.6× · 10 of 12 months tracked

Search terms

Top Christmas Paper Lanterns search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas paper lanterns20K/yr
  • christmas paper lantern3K/yr
  • paper lanterns christmas3K/yr

FAQ

Common Christmas Paper Lanterns questions

Answered from the same tracked data.