Is christmas paper lanterns profitable to sell on Amazon United States?

The niche generates $6K/yr across 4 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +149.1%. Flapen's verdict: Skip it (36/100).

How competitive is the christmas paper lanterns niche?

4 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the christmas paper lanterns niche?

Listings span $12.64–$19.02; the average listing price is $16.52 (sweet spot $15–$100). The average incumbent carries 17 reviews — the moat a new listing must climb.

christmas paper lanterns

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Incredible16.75

avg incumbent reviews — the moat a new listing must climb

Growth

Incredible+149.1%

90-day search growth — must beat 0% to launch

Avg price

Great$16.52

avg listing price — sweet spot $15–$100

Price range

Good$12.64–$19.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$6K

$6K/yr · 27K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending Low Review Barrier

According to Flapen's Amazon United States niche tracking, christmas paper lanterns is a $6K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

christmas paper lanterns market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $8K–$12K; units × avg price
Conversion rate: 1.4%
Avg BSR: #1,164
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 18.7%
Avg brand age: 28 months
Avg seller age: 207 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Rossesay25%
YIOTJUNL25%
Renbuzhu25%
JarThenaAMCS24%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 55 weeks — +149.1% search growth over the last 90 days.

Open Trend

Top christmas paper lanterns search terms

christmas paper lanterns20K/yr +159.5%0.7% conv.
christmas paper lantern3K/yr +142.9%2.9% conv.
paper lanterns christmas3K/yr +96.5%0.0% conv.

All search terms

Top christmas paper lanterns products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rossesay 5 Pcs 12 in Christmas Paper Lanterns Decoration Christmas Candy Lanterns Candy Canes Hanging Ornaments for Indoor Outdoor Xmas Party Home Tree Yard Porch Wall Ceiling Decor

Rossesay$12.644.4★16 rev

Christmas Paper Lanterns 12 PCS Christmas Hanging Paper Lanterns Indoor Outdoor Red Green and White Xmas Tree Candy Bell Lantern for Christmas Party Decorations Home Holiday Decor

YIOTJUNL$17.784.5★22 rev

15Pcs Christmas Hanging Paper Lanterns Party Decorations Indoor - Xmas Ornaments Decor for Winter Birthday Party Ceiling Supplies

Renbuzhu$19.024.0★28 rev

JarThenaAMCS 18Pcs Christmas Paper Lantern Set Red Green Hanging Lanterns with Paper Fans for Xmas Home Party Decoration

JarThenaAMCS$16.625.0★1 rev

Newest

by launch date

Rossesay 5 Pcs 12 in Christmas Paper Lanterns Decoration Christmas Candy Lanterns Candy Canes Hanging Ornaments for Indoor Outdoor Xmas Party Home Tree Yard Porch Wall Ceiling Decor

Rossesay$12.6416 rev

10mo ago

JarThenaAMCS 18Pcs Christmas Paper Lantern Set Red Green Hanging Lanterns with Paper Fans for Xmas Home Party Decoration

JarThenaAMCS$16.621 rev

11mo ago

Christmas Paper Lanterns 12 PCS Christmas Hanging Paper Lanterns Indoor Outdoor Red Green and White Xmas Tree Candy Bell Lantern for Christmas Party Decorations Home Holiday Decor

YIOTJUNL$17.7822 rev

1y ago