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Christmas Lights 50 Count

Fail

Demand is soft, at -21.9% this quarter, so Christmas Lights 50 Count is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$174K/yr134K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
51%top-5 click share · 16 brands · 23 sellers

Flapen Score

Christmas Lights 50 Count against its category

The dotted line is the Tools & Home Improvement average. Past it, Christmas Lights 50 Count is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Lights 50 Count market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Lights 50 Count 134K times last year and spent an estimated $174K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
11.2%
Market size, estimated
$174Ka year
Peak month
December26.4× the quietest month
Top search term
50 led string lights6K searches a year

02 · Price

A sale here is worth $11.60.

Listings sell for $11.60 on average, from $7.97 to $21.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $11.60 that is $6K to $9K a year per listing.

Average price
$11.60under the $15 to $100 sweet spot
Price range
$7.97–$21.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #159 within String Lights. It carries 2,273 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
23.4%
Average rank
#159in String Lights
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
2,273per listing
Listings tracked
26

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Christmas Lights 50 Count products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$17K$35K$52K$69K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

23

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

17%

  • Brightown29%
  • Hopolon26%
  • mimigogo11%
  • NOMA/INLITEN-IMPORT6%
  • Brillarlights5%
  • addlon4%
  • Open — no brand owns it (10 brands, 17%)

Demand

Christmas Lights 50 Count search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 26.4×

Search terms

Top Christmas Lights 50 Count search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 50 led string lights6K/yr
  • christmas lights 50 count16K/yr
  • 50 string lights4K/yr
  • 50 count christmas lights13K/yr
  • 50 count string lights6K/yr
  • 50 lights string6K/yr
  • christmas lights 10 ft10K/yr
  • white christmas lights 50 count6K/yr
  • led mini clear/warm white 50 count string christmas lights7K/yr
  • 50 christmas lights8K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Lights 50 Count

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Brightness/Shine/Glow”
24%of negative reviews mention “Durability”
3.9%of orders come back
“Broken”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Christmas Lights 50 Count questions

Answered from the same tracked data.